The best way to make the world beat a path to your door…

The best way to make the world beat a path to your door…

And in today’s episode of Mythbusters, we take on the “mousetrap” myth, so prevalent among entrepreneurs and especially inventors! Hey there Rainmaker… Incredible lesson below, make sure you read through to Brian Kurtz’s lesson learned in direct mail, that applies in...
Change your offer, change your life…

Change your offer, change your life…

Hey there Rainmaker — I’ve noticed something… Most people don’t put nearly enough thought into their offers. Those who do, make fortunes. I don’t have a lot more to say than that! The following chapter is called, “A Compelling Offer Changes Everything.” — One of the...
Happiness is a warm marketing system…

Happiness is a warm marketing system…

Hey there Rainmaker, here’s a really interesting observation about how to create marketing success… Have you ever noticed that seemingly everybody that’s getting results with their business and their marketing has a SYSTEM for their marketing? — Going way back was...
Here’s How I’m Shaking Things Up…

Here’s How I’m Shaking Things Up…

Okay, today’s post is going to be pretty short. I’m skipping Mailbox Monday this week. I’ll get back to it next week, if you send me your single-most important question about marketing, selling, business-building, copywriting, or whatever topic you dang well please,...
Is this the END of Freelance Copywriting?

Is this the END of Freelance Copywriting?

Hey there Rainmaker, it’s been a busy day. My book, The Copywriter’s Guide to Getting Paid is officially “submitted” to Amazon.com, needs to be approved, and should be ready really, really soon… It’s coming out at a really interesting time for me though. Because, even...
Are you a Somebody or a Nobody?

Are you a Somebody or a Nobody?

Hey there Rainmaker, here’s a big secret… I could go up and down teaching you marketing, advertising, selling, copywriting, business building tactics and strategies… I could give you 7 or 17 ways to get more leads for your business… To boost your website traffic… To...
This is Entertaining!

This is Entertaining!

So… Rainmaker! Last week when I reached out to get feedback on my email engagement stats, an interesting bit of feedback came up. Basically, that I was making it too boring and monotonous by introducing each issue with an explanation that what you were getting was a...
Weird Coincidence (Regarding Our Relationship)…

Weird Coincidence (Regarding Our Relationship)…

So… This is weird. As you probably saw already, earlier today I put out a survey on copywriting. (If you haven’t taken it, you can do so here.) And within a couple hours, I saw something interesting. You see, I’d sent the survey to you, and I’d sent it to another...
Feedback from yesterday, and Dan Kennedy’s 3M secret…

Feedback from yesterday, and Dan Kennedy’s 3M secret…

Hey there Rainmaker… I asked, and you delivered! In my message yesterday I asked for feedback to try to get a sense of why my email engagement stats may have dipped a bit since I started writing a book while you watch. And, maybe as I should have expected, the...
Should I Be Doing Social Media For MY Business?

Should I Be Doing Social Media For MY Business?

Hey Rainmaker, it’s time to answer YOUR questions! Just a reminder, or an intro for those of you who’ve signed up in the past week… This summer, I’m writing a book while you watch. But on Mondays, I take a break from that and stick with my old “theme day” of Mailbox...