Most of the best internet marketing books were written before the internet… For example, Scientific Advertising by Claude Hopkins… It’s old. Really old. About 100 years old. I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer...
Did I give you BAD ADVICE about how to pick a freelance copywriting niche? I keep getting questions about this… About how to pick a niche and get started in freelance copywriting (or really, any freelance client biz)… And today as I grouped together a bunch of these...
I broke my own rules, but you’ll see why in a minute… I have a policy against unsolicited guest content for Breakthrough Marketing Secrets… Because most of it is irrelevant and low quality — and I care about you too much. Then I met Hasani X. And I saw relevant,...
Have you ever struggled with market research? You’ve spent too long lost in trying to find just the right insights… Or you haven’t been sure where to look in the first place… Or you’re in that endless cycle of doing just a little more research before you launch… Or...
What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I’ve been listening to the audiobook of Hook Point by Brendan Kane. In it, he shares a very powerful online marketing “rule.”...
This is deceptively simple, and devastatingly effective… And if you want to be a great marketer or copywriter, you absolutely need to memorize it. It’s a really basic framework for persuasive messages. It ties your prospect’s core desire straight to your product,...
Everybody wants to know how to get more freelance copywriting clients… At least, that’s what it seems like. I get this question constantly. So while normally I answer just ONE specific question in each Mailbox Monday episode… Today’s answer is meant to cover all the...
If you’re still struggling to get clients for your copywriting (or really any other) client business… It probably comes down to one of two things. The question is: how honest are you willing to be with yourself? ESPECIALLY about #1? Are you willing to first accept...
There’s a major myth about success that could be holding you back… It has everything to do with your reputation. Your reputation with clients. Your reputation in your market, niche, or industry. Your career or business reputation in general. AND there’s an important...
“Enter the conversation in your prospect’s head…” It’s one of the most famous lessons from Robert Collier’s Letter Book, the copywriting classic. And for good reason. Because if you master this one skill, so many other little techniques and tactics of...
You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting… This advice goes back to Gary Halbert — but is probably even older than that. And frankly, I know many successful copywriters...
I need your help… It will only take you a couple quick minutes. I need to know what content you need from me. I’ve put together a quick survey for you to answer. Just a couple questions. I’ll be using YOUR answers to help make Breakthrough Marketing Secrets better and...
It really is simple to improve your marketing copy… Whether you’re writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that...
Jeff Walker is brilliant in a very specific way… He builds simple systems to achieve complex results. His Product Launch Formula (PLF) taps into some very powerful principles and strategies of effective marketing. But he’s also simplified their application in a...
Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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