Dead Marketers Don’t Lie!

Dead Marketers Don’t Lie!

Most of the best internet marketing books were written before the internet… For example, Scientific Advertising by Claude Hopkins… It’s old. Really old. About 100 years old. I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer...
The 3-Second Rule [from Hook Point by Brendan Kane]

The 3-Second Rule [from Hook Point by Brendan Kane]

What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I’ve been listening to the audiobook of Hook Point by Brendan Kane. In it, he shares a very powerful online marketing “rule.”...
One powerful way to get freelance clients [case studies]

One powerful way to get freelance clients [case studies]

Everybody wants to know how to get more freelance copywriting clients… At least, that’s what it seems like. I get this question constantly. So while normally I answer just ONE specific question in each Mailbox Monday episode… Today’s answer is meant to cover all the...
The 2 main reasons you still struggle to get clients

The 2 main reasons you still struggle to get clients

If you’re still struggling to get clients for your copywriting (or really any other) client business… It probably comes down to one of two things. The question is: how honest are you willing to be with yourself? ESPECIALLY about #1? Are you willing to first accept...
Big Dan Kennedy Expert Positioning Tip

Big Dan Kennedy Expert Positioning Tip

There’s a major myth about success that could be holding you back… It has everything to do with your reputation. Your reputation with clients. Your reputation in your market, niche, or industry. Your career or business reputation in general. AND there’s an important...
Warning: DO NOT hand-copy ads from famous copywriters!

Warning: DO NOT hand-copy ads from famous copywriters!

You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting… This advice goes back to Gary Halbert — but is probably even older than that. And frankly, I know many successful copywriters...
I need your help!

I need your help!

I need your help… It will only take you a couple quick minutes. I need to know what content you need from me. I’ve put together a quick survey for you to answer. Just a couple questions. I’ll be using YOUR answers to help make Breakthrough Marketing Secrets better and...
How to Improve Your Marketing Copy in 1 Hour or Less

How to Improve Your Marketing Copy in 1 Hour or Less

It really is simple to improve your marketing copy… Whether you’re writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that...
Marketing Testing: A hugely-valuable lesson…

Marketing Testing: A hugely-valuable lesson…

Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better...