Which copywriting skills are most useful?

Which copywriting skills are most useful?

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Today, I’m answering another subscriber question… He wants to know which copywriting skills are most useful to learn… To help his employer — a consulting business — grow. I’m NOT going to get tactical here.  I’m not going to say, “Go learn YouTube ads,” or, “Go learn...
Copywriting Tip #583: Make Your Writing Invisible

Copywriting Tip #583: Make Your Writing Invisible

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When someone reads your copy, do you want them to think, “That’s good writing!” Nope.  You want them to respond.  To sign up.  To buy.  To inquire. Which requires a shift in how you think about your writing. Your writing needs to be invisible. That’s the topic of...
$25,000 for the Formula For Success in an Envelope

$25,000 for the Formula For Success in an Envelope

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I don’t know if this is a true story or not… But it’s a good story with a great lesson that I wanted to share with you. One day, a man approached JP Morgan, the banker, with an envelope in-hand… He said, “Sir, in my hand I hold a guaranteed formula for success, which...
Copywriters Wanted

Copywriters Wanted

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If you are a good copywriter, there’s an opportunity waiting for you… Do you even realize how much content and marketing is being put out today? Last year, there were 197 million emails sent EVERY MINUTE. Other media channels have similarly staggering statistics....
DO THIS ONE THING to get your first copywriting client

DO THIS ONE THING to get your first copywriting client

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If you’re waiting for clarity on getting copywriting clients…  Trying to find your best niche, your best opportunity, your best potential clients… You absolutely NEED to listen carefully to what I say in today’s episode. You can spend YEARS struggling, if you don’t do...
New to copywriting? An idea for getting clients…

New to copywriting? An idea for getting clients…

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This might not seem like a shortcut — until you try it…  Today, an idea for getting copywriting clients — especially if you’re newer to copywriting. If you want more clients, better clients… Or even just your first client! This idea can help you focus on the...
Descriptive vs. Prescriptive Productivity

Descriptive vs. Prescriptive Productivity

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I expect this episode to BOMB.  I DO NOT expect it to be popular at all. Because I’m NOT making it with the goal of being popular.  I’m making it because I think the lesson is valuable, and I want to make it. And the few people who actually watch or listen to every...
What’s your client onboarding process? [copywriters]

What’s your client onboarding process? [copywriters]

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What’s your client onboarding process? You have one — whether it’s intentional to serve your purpose, or not. You have some method for getting started with a new client, or on a new project. And it can set the tone for the entire project… It can increase your odds of...
It’s Supposed To Be HARD [Business & Career Motivation]

It’s Supposed To Be HARD [Business & Career Motivation]

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It’s time for some real talk on what it takes to be successful… Business…  Your career…  Copywriting and marketing…  Success…  Achievement…  Life… It’s supposed to be HARD. You don’t expect it to be easy, do you? Because, ironically, if you expect it to be easy,...
I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

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Let’s just be clear about this… Your success as a copywriter…  As a marketer…  As an entrepreneur… In your career…  In your business…  IN LIFE… Your success…  IS ON YOU! It’s your responsibility. You must be proactive to figure out how to make it happen. I can give...
This Simple Exercise Makes You A Better Copywriter

This Simple Exercise Makes You A Better Copywriter

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I got this powerful exercise from the late, great Clayton Makepeace… It’s deceptively simple. Do it — actually sit down and do it — once though, and you’ll discover its power. It takes the whole features vs. benefits kerfuffle… And turbo-charges it out the wazoo....