“There is no failure…”

Yesterday I caught a little bit of flak for my post on 5 ways to know if you’re going to be a failure… Apparently this was an overwhelmingly negative post — or at least, headline. I think in reading it critically, you can recognize that it’s a “do this, not that” post...

5 ways to know if you’re going to be a failure…

For today’s lesson, I’d like to do something a little bit different. I want to share with you some of the traits I’ve seen of people who fail. Now, I don’t know exactly what your definition of success is. And “fixing” these things might not automatically bring that...

The secret to effective online video sales letters…

Today, a quick lesson in online video sales letters. You know, those annoying videos where someone talks while the exact same thing they’re saying is being shown on the screen… Usually with no video controls, ways to skip to the end, or even ways to take them up on...

Warning: dangerous persuasion technique inside

Today, I want to talk about one of those things where I feel like it needs to come with a disclaimer. Because it’s really powerful. But it’s also a little bit sinister. So please, use this to be helpful to others — not hurtful. If you’re not going to do that, you...

Copywriting Royalties: How to Get Them (Part 2)

Hello and welcome to another Mailbox Monday! Today, it’s time for an update on one of my most popular (and most SEO-friendly) articles for AWAI, Copywriting Royalties: How to Get Them. That was a very fundamentals-based article on structuring royalty arrangements… And...

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