How to create a flood of customers, a lesson from a river…

How to create a flood of customers, a lesson from a river…

The Mississippi River is a business genius… I know, it sounds crazy. But there’s a huge business lesson you can learn from the Mississippi River, that will lead you to become a much better marketer. I’ll explain in a moment, but first I have to give credit where...
How to sell without being “too salesy”…

How to sell without being “too salesy”…

So — you wanna sell but you don’t want to feel like a slime ball? I really think that’s at the heart of today’s question. But we’ll get to that in a moment. First, our obligatory reminder… That — today being Monday, and this being Breakthrough Marketing Secrets — this...
365 days of Thanksgiving…

365 days of Thanksgiving…

Today, I am thankful for YOU… It’s not just because it’s Thanksgiving though. In fact, last night I had my son at his piano lesson.  It’s a group lesson.  And the teacher did a little exercise.  It involved asking everyone what they were thankful for — and playing...
The 16 Human Desires: Use these in your marketing

The 16 Human Desires: Use these in your marketing

You cannot create desire, only channel it… Chapter 1 of Breakthrough Advertising by Eugene Schwartz starts… “Let’s get right down to the heart of the matter.  The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself,...
This hack helps you learn 2.5X as fast…

This hack helps you learn 2.5X as fast…

Today’s video is a quick tip on how to learn as much as 2.5X faster. Here’s your Video Friday issue of Breakthrough Marketing Secrets… Yours for bigger breakthroughs, Roy Furr PS: Here are the links related to this video: Get the Video Speed Controller Google Chrome...
Research secret of A-list copywriters…

Research secret of A-list copywriters…

Spend enough time around the world’s greatest copywriters, and you’ll discover things that might frighten you… Okay, I’m already regretting writing this issue.  And I’m only three sentences in. But I also think it’s a completely fair and accurate look at what the...
How to trigger an emotional response…

How to trigger an emotional response…

It was the day I realized I could practically make money appear out of thin air… I still remember the call.  It was from Katie Yeakle, at AWAI. “Roy,” she told me, “your new promotion is doing really well.  In fact, it’s doing so well,...
“Is catalog copywriting still a viable niche?”

“Is catalog copywriting still a viable niche?”

I got this question from a reader, and even though yesterday was Mailbox Monday, I’m in the mood to answer it today… Sometimes, I do that.  My essays, my rules! The question, in short, was, “Is catalog copywriting still a viable niche?” My...
5 systems that have helped me get back on track…

5 systems that have helped me get back on track…

My Vulnerable Video Friday generated a bit of buzz… I shared how I’d lost a lot of momentum last week.  And specifically how much my systems have helped me get back on track. Here’s the video if you missed it. Today, I want to continue that conversation, specifically...
When you lose momentum (Vulnerable Video Friday)

When you lose momentum (Vulnerable Video Friday)

It’s Video Friday… Which is hard for me today.  Because I didn’t want to get on the camera.  It’s been a bit of an off week.  I’ve lost momentum in my work.  I didn’t know what to talk about. And yet, that momentum is coming back.  I’m owning the off-time.  And I’m...
The 6 ways to get paid, from Dan Sullivan

The 6 ways to get paid, from Dan Sullivan

Being creative about the ways you get paid for the work you do can open up a pile of additional opportunities… I found an old note I’d written to myself, about Dan Sullivan’s six ways to get paid.  And when I reflected on each, I realized that at different points in...
People buy the strangest things…

People buy the strangest things…

Today, an observation on human nature… Actually, I’ve spent the last three days buried in research.  Specifically, this is for a new financial/investment promotion I’m working on.  Trying to really get my finger on the pulse of investors right now.  To understand how...