How to create a flood of customers, a lesson from a river…

The Mississippi River is a business genius… I know, it sounds crazy. But there’s a huge business lesson you can learn from the Mississippi River, that will lead you to become a much better marketer. I’ll explain in a moment, but first I have to give credit where...

How to sell without being “too salesy”…

So — you wanna sell but you don’t want to feel like a slime ball? I really think that’s at the heart of today’s question. But we’ll get to that in a moment. First, our obligatory reminder… That — today being Monday, and this being Breakthrough Marketing Secrets — this...

365 days of Thanksgiving…

Today, I am thankful for YOU… It’s not just because it’s Thanksgiving though. In fact, last night I had my son at his piano lesson.  It’s a group lesson.  And the teacher did a little exercise.  It involved asking everyone what they were thankful for — and playing...

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