My thoughts on editing your own copy…

Hey there Rainmaker — it’s time to answer YOUR questions! It’s Monday again, which means it’s time for me to dig in the ol’ mailbox and see what your most pressing question, challenge, or roadblock is…  And pontificate, prognosticate, and masticate on it for a bit,...

The One Thing You Must Include In Your Book

Here, your next installment in the lead generation book! — Simply by creating a book related to your business, you establish authority and expert status on your topic.  As you become known as “the person who wrote the book on…,” you add a touch of celebrity to that,...

How To Create A Book For Lead Generation And Selling

Onward and upward with my book on lead generation — here’s your next chapter! — Let’s continue with our journey into how to create a book as a lead generation and selling tool.  Up until this point, I’ve focused primarily on the strategy that goes into this.  Why it’s...

The Single-Most Powerful Lead Magnet And Selling Tool

And…  The NEXT chapter in my lead generation book, for your enjoyment! — Up until this point, we’ve been talking about the system.  All the moving parts and pieces you want to put in place to develop an automated approach to lead generation.  As well as the benefits...

It’s Time To Build A Sales Leads Factory

More from my lead generation book! — It’s time to get down to the nitty-gritty. It’s time to look specifically at how to build out an automated front-end for your selling process.  To generate a steady stream of pre-qualified, pre-educated, even pre-sold leads. The...

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