Every time the fax machine would go off, practically the entire sales department would jump up to see who it was for… This was when I was working for the IT training company. I got my start there in marketing. But then I maxed out my income potential in marketing,...
Today, I’m going to tell you the answer to the ultimate question of life, the universe, and everything… And no, it’s not 42. The supercomputer was wrong. It’s one word. A word that feels a little dirty. At least, if you’re not willing to embrace it, to own it, to...
One of the best ways to provide value as a business consultant is to ask really stupid questions… I have a love-hate relationship with the legal name of my business. It’s “Fresh Look, Inc.” Which actually comes from the idea of me coming into your business and taking...
Do you make this mistake in chasing clients? This week, I opened my mailbox to find yet another question about getting clients as a newer copywriter. But I’m not going to answer that directly. Because I’ve answered the how to get started as a copywriter and get...
Here’s a new approach to Video Friday… This lesson may be familiar to you, but it’s worth revisiting. It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising. After you watch the video, make sure...
This could be painful… But if it is, it’s also a way past the pain. Out of the pain. And to writing much better — higher-converting sales copy. I want to tell you why most copywriters suck as writers. And it has everything to do with how we are taught in school —...
What I’m about to reveal to you might just blow your mind… In part, because it breaks nearly every rule you’ve been told about marketing yourself as a copywriter. I’m going to share with you something powerful. It’s a website template. A website template specifically...
I can be a nitpicky SOB… I was reviewing some copy late last week. And making edits. And there were a few issues that kept coming up. Even though the copy was fundamentally good, there were a few issues that kept bugging me. I edited them out. Then, I told the...
So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...
Here’s today’s Video Friday — on reinventing your business… Disruption. Reinvention. It’s all the rage. New businesses breaking the rules of their industry, and winning. But you don’t have to be in Silicon Valley — or even a tech company — for this to apply to your...
What’s more powerful than really great direct response copy? Is this a trick question? After all, I make a significant portion of my income from writing direct response copy for clients. And I know many of my readers make some or all of their income as copywriters —...
Just because you want to believe the best, doesn’t mean it’s true… Sometimes, I can be a stubborn optimist. Meaning, I see the best in people. Not even because it’s there. Or because it’s the whole truth. But because it’s what I’m looking for. And like all of us,...
It’s uncomfortable to know what actually works… Especially when it comes to productivity. Because it’s a mirror. A mirror that shows me that all those other times I wasn’t being productive, the problem was me. It’s a reminder that I CAN be really productive, in all...
So you want to connect with a new market — and NOT make a fool of yourself? You know it helps in selling to understand your market. To know their needs and wants. To understand their fears, frustrations, and failures. To see through their eyes the dreams, desires, and...
One of the most common questions I get, answered… You could have your first copywriting client within 7 days if you follow the advice in this video. Yours for bigger breakthroughs, Roy...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
