This is the #1 sales skill — how are you using it?

Every time the fax machine would go off, practically the entire sales department would jump up to see who it was for… This was when I was working for the IT training company. I got my start there in marketing.  But then I maxed out my income potential in marketing,...

That dirty C word (achieve your goals)

Today, I’m going to tell you the answer to the ultimate question of life, the universe, and everything… And no, it’s not 42. The supercomputer was wrong. It’s one word. A word that feels a little dirty.  At least, if you’re not willing to embrace it, to own it, to...

Get rich by asking stupid questions?

One of the best ways to provide value as a business consultant is to ask really stupid questions… I have a love-hate relationship with the legal name of my business. It’s “Fresh Look, Inc.” Which actually comes from the idea of me coming into your business and taking...

Stop making this rookie copywriter mistake

Do you make this mistake in chasing clients? This week, I opened my mailbox to find yet another question about getting clients as a newer copywriter. But I’m not going to answer that directly.  Because I’ve answered the how to get started as a copywriter and get...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...