Good news for people bad at productivity

Good news for people bad at productivity

There’s a new tool that could help you be massively more productive… Although some people have been using versions of this tool for years, many others simply haven’t learned just how powerful it can be. And so, even though it could be THE most powerful productivity...
Give me dopamine or give me death…

Give me dopamine or give me death…

Why are you addicted to Facebook? I’ve spent very little time on Facebook in the last few months.  Mostly, I get on to use Messenger as an alternative to email.  But besides that, I haven’t been much of a Facebook user. And I generally feel pretty good for it.  (I...
Copywriting Training: How to pick the best for me?

Copywriting Training: How to pick the best for me?

Which copywriting training should you choose? Well, well, well.  Another Mailbox Monday, another question about which copywriting training to choose. Last week it was The Best Way to Learn Copywriting.  The week before, Learn The Copywriting Basics, Fast. And today,...
Creating a great customer EXPERIENCE [video]

Creating a great customer EXPERIENCE [video]

Do you only focus on the VALUE your product or service provides? As much as it is CRITICAL to deliver on the core value of what it is you offer…  It’s not enough to turn you into a remarkable, exceptional business. You also have to consider the total customer...
Control your process, control your result…

Control your process, control your result…

Success can be UGLY… I’ve spent most of my day buried in project planning documents. Actually, two separate and related documents. The first is my internal version of The Control-Beating Project Pre-Flight Plan.  This is a document to fill out BEFORE you write a word...
Best Way to Learn Copywriting

Best Way to Learn Copywriting

There’s a million courses you can buy… There’s books more than 100 years old, and less than 100 days old. You can go to seminars.  You can listen to podcasts.  You can read my daily essays. There’s an overabundance of places you can go to learn copywriting. So the...
Do you make these 6 mistakes in selling?

Do you make these 6 mistakes in selling?

Selling — in person, or in media — usually involves getting three things right… — You must have a compelling offer. — You must get it in front of qualified prospects. — And you must present it in the best possible way. 40% of the success of selling is based on the...
Writing Bullets: Still The #1 Copywriting Skill?

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...
Get to the point, write (and sell) better…

Get to the point, write (and sell) better…

Get to the point already… This was one of my first best lessons in copywriting. You can’t assume your reader is going to stick with you, if you take too long to get to the point. You can’t bury the lead (or, lede). As much as you want to take the reader on a journey,...
Most people try too dang hard…

Most people try too dang hard…

Ugh — people can be so annoying… I’ve spent the last few months pretty much ignoring my LinkedIn invitations.  The notification comes in, I dismiss it. It’s not that I don’t want to connect with new people. It’s just that I’ve chosen where I want to put my time and...
The deep, dark secret of every marketing genius…

The deep, dark secret of every marketing genius…

Being a genius is hard… Ha!  That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader.  He called me “dope.”  He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...
Learn the copywriting basics, fast…

Learn the copywriting basics, fast…

Copywriting is, by far, the most consistently-valuable writing skill… You can become a content machine.  You can try (and fail, if statistics hold) to write a best-selling novel.  You can hope to high heavens. But if you wanna get paid for writing, there’s no more...
3 Steps to Find Your Perfect Prospect [video]

3 Steps to Find Your Perfect Prospect [video]

Today’s video is packed with core direct response principles… It’s a 3-step formula.  And it’s designed to help you find the perfect prospects for your product or service offer. It’s classic direct response wisdom.  In fact, when you hear it was inspired by me...
16 ways your brain makes bad decisions (mine too)

16 ways your brain makes bad decisions (mine too)

This is powerful stuff… And so I’ll remind you that the real power in using what I’m about to tell you comes from using it in honest and ethical ways. While you could nefariously exploit the following principles — pulled from psychology and the study of human decision...