Pitch Anything by Oren Klaff [One Big Idea]

Pitch Anything by Oren Klaff [One Big Idea]

This One Big Idea is why I can ask for $20,000 per project as a copywriter… It’s why my per-project fee has multiplied 10X since I launched my freelance copywriting business in 2010. And it’s something you can use to get paid more, before you write a word of copy. The...
The Death and Rebirth of BTMSinsiders

The Death and Rebirth of BTMSinsiders

My BTMSinsiders training site has changed dramatically… And I want to give you a transparent look into my thoughts and feelings behind this change and what it means for you. Plus, I’m sure if you read between the lines you’ll get a few direct and indirect lessons in...
How to Build and Sell an Online Course

How to Build and Sell an Online Course

There’s huge profit in this business model… Shortly after I got into copywriting and direct marketing, in 2005, I had a stroke of luck. I was about to get married and move across the country, from Nebraska to Oregon.  And I needed a job.  I knew I wanted it to be a...
The Ultimate Sales Letter by Dan Kennedy [One Big Idea]

The Ultimate Sales Letter by Dan Kennedy [One Big Idea]

Today’s One Big Idea video will help you write better copy, faster… In it, I reveal my #1 takeaway that’s still with me more than a decade after I first read The Ultimate Sales Letter by Dan Kennedy. This is powerful.  Especially if you write ANY kind of long copy. ...
Hypnosis secret reveals powerful persuasion method…

Hypnosis secret reveals powerful persuasion method…

I’ve dabbled in hypnotism for years now… By that I mean, I’ve mostly just studied it. I don’t know that I’ve overtly ever sat someone down and induced a trance like you see in the movies or on TV. But the principles and lessons of hypnotism can be used in lots of...
Direct marketing will be transformed in the next 10 years…

Direct marketing will be transformed in the next 10 years…

What if everything we know about marketing is wrong? I’ve had a handful of conversations that — to me — suggest that within the next 10 years we’re going to see a massive shift-change in what “direct marketing” looks like. Don’t get me wrong, I’m NOT giving up direct...
10X affirmations (that are not total BS)

10X affirmations (that are not total BS)

I have a love/hate relationship with affirmations… On one level, I absolutely believe and agree with the idea that, “What you think about creates your reality.” The emotions and thoughts you repeat — especially at a subconscious, habitual level — influence how you see...
Tough words of wisdom for wannabe six-figure copywriters…

Tough words of wisdom for wannabe six-figure copywriters…

“The truth?  You can’t handle the truth!” I’m slammed today.  Scheduled too tight to put in the time needed to write a brand new Mailbox Monday issue of Breakthrough Marketing Secrets.  But I still want to deliver far more value than you’re paying for in getting these...
Getting Things Done (GTD) by David Allen [One Big Idea]

Getting Things Done (GTD) by David Allen [One Big Idea]

What’s the biggest, most important idea I took out of one of the most popular productivity systems today? The system is in the book Getting Things Done: The Art of Stress-Free Productivity, by David Allen.  (Also available in audiobook.)  You’ll have to watch the...
The hidden power in the words you use…

The hidden power in the words you use…

Your words are POWERFUL… Your choice of words is powerful. Not just what you think you’re saying.  But the layers of meaning hidden underneath. This is critical in self-development.  And I want to talk about that today.  But it’s also critical in persuasion.  So I...
Writing for today’s audience…

Writing for today’s audience…

I’ve resisted this for years… I want to believe you are smart. I want to believe you are sophisticated. I want to believe you are discerning. I want to believe you will think critically about my marketing messages. I want to believe you will engage with thoughtful...
Make money like an Entrepreneur (without risking it all)

Make money like an Entrepreneur (without risking it all)

Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...