This One Big Idea is why I can ask for $20,000 per project as a copywriter… It’s why my per-project fee has multiplied 10X since I launched my freelance copywriting business in 2010. And it’s something you can use to get paid more, before you write a word of copy. The...
If you want to be great at persuasion, you need to become a psychologist… You don’t need a formal degree in psychology. But if you want to be a great copywriter, salesperson, direct marketer, or persuader, you need to understand that it’s all about behavioral...
“Can you write a letter like this one?” If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many successful sales letters AWAI has used to promote their Accelerated...
My BTMSinsiders training site has changed dramatically… And I want to give you a transparent look into my thoughts and feelings behind this change and what it means for you. Plus, I’m sure if you read between the lines you’ll get a few direct and indirect lessons in...
There’s huge profit in this business model… Shortly after I got into copywriting and direct marketing, in 2005, I had a stroke of luck. I was about to get married and move across the country, from Nebraska to Oregon. And I needed a job. I knew I wanted it to be a...
Today’s One Big Idea video will help you write better copy, faster… In it, I reveal my #1 takeaway that’s still with me more than a decade after I first read The Ultimate Sales Letter by Dan Kennedy. This is powerful. Especially if you write ANY kind of long copy. ...
I’ve dabbled in hypnotism for years now… By that I mean, I’ve mostly just studied it. I don’t know that I’ve overtly ever sat someone down and induced a trance like you see in the movies or on TV. But the principles and lessons of hypnotism can be used in lots of...
What if everything we know about marketing is wrong? I’ve had a handful of conversations that — to me — suggest that within the next 10 years we’re going to see a massive shift-change in what “direct marketing” looks like. Don’t get me wrong, I’m NOT giving up direct...
I have a love/hate relationship with affirmations… On one level, I absolutely believe and agree with the idea that, “What you think about creates your reality.” The emotions and thoughts you repeat — especially at a subconscious, habitual level — influence how you see...
“The truth? You can’t handle the truth!” I’m slammed today. Scheduled too tight to put in the time needed to write a brand new Mailbox Monday issue of Breakthrough Marketing Secrets. But I still want to deliver far more value than you’re paying for in getting these...
What’s the biggest, most important idea I took out of one of the most popular productivity systems today? The system is in the book Getting Things Done: The Art of Stress-Free Productivity, by David Allen. (Also available in audiobook.) You’ll have to watch the...
Your words are POWERFUL… Your choice of words is powerful. Not just what you think you’re saying. But the layers of meaning hidden underneath. This is critical in self-development. And I want to talk about that today. But it’s also critical in persuasion. So I...
I’ve resisted this for years… I want to believe you are smart. I want to believe you are sophisticated. I want to believe you are discerning. I want to believe you will think critically about my marketing messages. I want to believe you will engage with thoughtful...
I realized early on — if I wanted to succeed as a copywriter (and I business in general), I had to unlearn everything I knew about writing. Through school, I became a “good writer.” When I’d put in the time and effort, I could knock out great academic writing with the...
Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
