Having ADHD as an entrepreneur can be a blessing and a curse… On one hand, the ADHD brain works in incredible ways… Being creative… Making connections… Finding inspiration… Positioning you as the perfect “visionary entrepreneur.” But with that same brain, you can also...
What are the most critical direct response marketing skills you need to develop? Whether you’re working with clients… As a freelancer or an agency… Or if you’re launching your own direct response business… Or all of the above… There are really just TWO core skills you...
There’s one website traffic source that’s higher quality and more profitable than any other… This is critical to remember. Not all traffic sources are created equal. Some have distinct advantages over the others. For example, paid traffic is quick and easy to scale,...
So, you want more website traffic, leads, and customers… Even better if it’s FREE… Even better if you get a whole flood of them. The good news is, it’s yours for the taking. The bad news is, you’re probably NOT going to get it the way you think. You see, there’s a...
Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… — Roy, Is it possible to become great at copywriting without actually studying other successful...
You’ve probably read about “Definiteness of Purpose” in Napoleon Hill’s Think and Grow Rich… It was his very first of 17 success principles. And yes, it’s very important to know what you want — to set a definite chief aim and focus on that. But there is even more you...
This is the deep, dark psychology most people are afraid of… Your prospects desperately want something… And it’s much deeper than any superficial, surface benefits your offer can provide. But if you can give them this… Even a glimpse of it… They’ll be automatically...
If you want to be a great copywriter, you must master this one thing… It goes a little above and beyond just writing skills… As you’ll hear in today’s episode. And it’s not even just about being able to write to get response — although that, too, is a prerequisite....
I hate tripwire funnels… Yes, they work. And I don’t actually hate them for the structure or anything. In fact often when I work with clients I’m recommending some variation on a tripwire funnel. Because it’s often the best way to get new customers and clients at good...
In today’s episode you get my answer to these critical questions around getting started as a freelance copywriter… — Roy, I am not sure if I should pick a niche before looking for copywriting clients… If I should write fake copy for my portfolio before looking...
I hate this stupid productivity tip… I hate it because it works. But it’s a little more complex than that. I keep coming back to it over and over again, because people keep recommending it to me. And it always happens the same way. First, I resist it, because I...
If you’re reading this in your email inbox, you’re safe — for now… (If you’re reading this somewhere else and you’re used to getting Breakthrough Marketing Secrets by email though, you should probably double-check!) I just did a big purge… I unsubscribed nearly 1 out...
I got into copywriting for the freedom it would give me… I knew from a young age that I WAS NOT a fit for a cubicle job… But I didn’t know how I’d avoid it… Until I found copywriting. Copywriting paved a clear path… For me to be my own boss… To constantly improve my...
This is the secret to big $$$ copywriting… And frankly, it’s pretty simple. You have to know what type of copywriting pays best… And WHY. Luckily, I have a simple rule for you. When you get it, you’ll never forget it. And it has the potential to help you make far more...
Will you FAIL as a copywriter? I think that’s the fear at the root of this very common question. — Roy, My biggest challenge is in believing any of these practices will actually work for ME in terms of making me $$. It’s like I have a mental block, a big grey...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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