This is (still) my favorite sales copy formula…

I linked to the following essay in yesterday’s issue of Breakthrough Marketing Secrets — but I consider it to be so valuable I’m just going to give it a full-on reprint here… When I got started in copywriting, I followed a 20-point outline from Clayton Makepeace to...

My 7-part copy review checklist to maximize profits…

A while back, I recorded a video explaining exactly how to maximize conversions and profits from your direct response (sales or lead generation) copy… Maybe you watched it?  Click here if you want to watch it now. I watched it again this morning, and thought it was...

Happy Thanksgiving!

Happy Thanksgiving! I’m saying it early, because today’s issue will be your only Breakthrough Marketing Secrets email of the week. I’ll be taking some time off this week to spend with family, and I don’t want to be trying to juggle and mix in these essays throughout...

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