I linked to the following essay in yesterday’s issue of Breakthrough Marketing Secrets — but I consider it to be so valuable I’m just going to give it a full-on reprint here… When I got started in copywriting, I followed a 20-point outline from Clayton Makepeace to...
A while back, I recorded a video explaining exactly how to maximize conversions and profits from your direct response (sales or lead generation) copy… Maybe you watched it? Click here if you want to watch it now. I watched it again this morning, and thought it was...
Welcome back to Breakthrough Marketing Secrets! And I guess that applies as much as me, because I took a 7-day break from these daily emails to be with family. While it’s always a little slow starting back up, I’m happy to be back in the saddle again, bringing you...
Happy Thanksgiving! I’m saying it early, because today’s issue will be your only Breakthrough Marketing Secrets email of the week. I’ll be taking some time off this week to spend with family, and I don’t want to be trying to juggle and mix in these essays throughout...
One of the reasons I like analyzing my own copy is that it gives me a new perspective on things I’ve done subconsciously that I may want to consciously repeat — because they work so well! I’m working a bonus video for the Story Selling Master Class. In it, I walk...
When I was getting into college, my mom pushed me to pick a major… If I didn’t have a major, I’d waste my time at college and never graduate. Or so the thinking went. She thought I’d be into advertising. I honestly knew very little about advertising at the time. ...
Be prepared for an epic post… I wrote the following a LONG time ago. Probably somewhere around 2007. I was fairly new to marketing, but I definitely understood a lot of concepts already that I still use and apply today. I thought of it today, and thought I’d share…...
Today, I’m going to talk about weight loss. But what I’m really talking about is MUCH bigger, as you’ll soon see… On September 9th, I wrote that I’d recently bought a scale, for the first time in my adult life. I’d put on a few more extra pounds than I was...
Today, I want to reprint a very important article I published in the first month of Breakthrough Marketing Secrets… Even if you’ve read it, I encourage you to read it again. Especially if you’re a copywriter. I’m republishing this today for two reasons… It’s Mailbox...
— Story Selling Master Class introductory pricing available again until 11:59 PM TONIGHT! Click here now for full details and to lock in this low price before it’s gone! — This will most certainly be seen by some as a ploy… As we approach the last chance EVER deadline...
— I’m bringing back “introductory” pricing on the Story Selling Master Class one last time, for Breakthrough Marketing Secrets insiders only… Click here for details, and to claim $500 savings off the new retail price — Today, I’m going to tell you how to “hack”...
This article was originally published on May 10th — it remains one of the most popular posts on Breakthrough Marketing Secrets. I thought it’s especially relevant, given my “encore” presentation of the free video training series on Story Selling I’ve been doing this...
— Story Selling Case Studies free video training released today… >>> Click here to watch now. — Today, I’m going to ask you to unsubscribe from Breakthrough Marketing Secrets… I thought about talking about the election. From an apolitical bent. Something...
The question below was posed to me as “The question no copywriter wants to answer…” Now, as I write this, I’m hesitating as to whether it’s a good idea here, for a pile of reasons. And yet, this is Mailbox Monday. And Mailbox Monday is where you get to ask your...
Today, another video for you… But this one comes with a language warning. I use a few words that would be considered “not safe for work” — at least in some workplaces. Words like f-ck. And sh-t. If you can’t handle those words, don’t watch the video. But if you do...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The #1 Best Selling Story [includes template]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2016/05/the-story-300x169.jpg)
![Have you ever felt broken or insecure? [WARNING: NSFW]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2016/11/2016-11-04-video-thumbnail-480x270.png)
