This is (still) my favorite sales copy formula…

This is (still) my favorite sales copy formula…

I linked to the following essay in yesterday’s issue of Breakthrough Marketing Secrets — but I consider it to be so valuable I’m just going to give it a full-on reprint here… When I got started in copywriting, I followed a 20-point outline from Clayton Makepeace to...
My 7-part copy review checklist to maximize profits…

My 7-part copy review checklist to maximize profits…

A while back, I recorded a video explaining exactly how to maximize conversions and profits from your direct response (sales or lead generation) copy… Maybe you watched it?  Click here if you want to watch it now. I watched it again this morning, and thought it was...
Happy Thanksgiving!

Happy Thanksgiving!

Happy Thanksgiving! I’m saying it early, because today’s issue will be your only Breakthrough Marketing Secrets email of the week. I’ll be taking some time off this week to spend with family, and I don’t want to be trying to juggle and mix in these essays throughout...
The BIG LIE about creativity — and 3 TRUTHS

The BIG LIE about creativity — and 3 TRUTHS

When I was getting into college, my mom pushed me to pick a major… If I didn’t have a major, I’d waste my time at college and never graduate.  Or so the thinking went. She thought I’d be into advertising. I honestly knew very little about advertising at the time. ...
This productivity strategy continues to pay off…

This productivity strategy continues to pay off…

Today, I’m going to talk about weight loss.  But what I’m really talking about is MUCH bigger, as you’ll soon see… On September 9th, I wrote that I’d recently bought a scale, for the first time in my adult life.  I’d put on a few more extra pounds than I was...
It’s time to say “yes”

It’s time to say “yes”

— Story Selling Master Class introductory pricing available again until 11:59 PM TONIGHT! Click here now for full details and to lock in this low price before it’s gone! — This will most certainly be seen by some as a ploy… As we approach the last chance EVER deadline...
How to make a product that’s really easy to sell…

How to make a product that’s really easy to sell…

— I’m bringing back “introductory” pricing on the Story Selling Master Class one last time, for Breakthrough Marketing Secrets insiders only… Click here for details, and to claim $500 savings off the new retail price — Today, I’m going to tell you how to “hack”...
The #1 Best Selling Story [includes template]

The #1 Best Selling Story [includes template]

This article was originally published on May 10th — it remains one of the most popular posts on Breakthrough Marketing Secrets. I thought it’s especially relevant, given my “encore” presentation of the free video training series on Story Selling I’ve been doing this...
Please unsubscribe…

Please unsubscribe…

— Story Selling Case Studies free video training released today… >>> Click here to watch now. — Today, I’m going to ask you to unsubscribe from Breakthrough Marketing Secrets… I thought about talking about the election.  From an apolitical bent.  Something...
“The question no copywriter wants to answer…”

“The question no copywriter wants to answer…”

The question below was posed to me as “The question no copywriter wants to answer…” Now, as I write this, I’m hesitating as to whether it’s a good idea here, for a pile of reasons. And yet, this is Mailbox Monday.  And Mailbox Monday is where you get to ask your...
Have you ever felt broken or insecure? [WARNING: NSFW]

Have you ever felt broken or insecure? [WARNING: NSFW]

Today, another video for you… But this one comes with a language warning.  I use a few words that would be considered “not safe for work” — at least in some workplaces. Words like f-ck.  And sh-t. If you can’t handle those words, don’t watch the video. But if you do...