I have an ongoing fascination with human psychology — and sometimes it yields really interesting lessons… My undergraduate degree is in psychology. Though at the time, I was pursuing it more to figure out my own strange mind than because I actually wanted a career in...
Most of the money I’ve made as a copywriter, I’ve made because I understand how to sell subscriptions… Way back in 2005, when I started in marketing, I got a gig with an IT training publisher that had started by selling individual training series that matched up with...
I still get hit hard with this sometimes… Yesterday, I had a down day. My productivity was way low compared to the high standard I set for myself. It took me a while to actually realize what was going on. But in my weekly check-up with my coach, Joseph, we got to...
I once read a testimonial from the late Gary Halbert that struck me… He was talking about Dan Kennedy. And he said he admired Dan Kennedy because… Dan was one of the only copywriters he knew who wrote for clients… Who ALSO put his own money on the line to run his...
I love The Secret… As a marketing phenomenon, it’s the latest in a string of successful personal development programs that teach you an important lesson: the reality you create starts with what you think. And this is a hugely successful message to sell to people. ...
Are you a marketing consultant? Do you help other businesses get more customers, increase sales, and earn more profits? If so, you should seriously consider implementing an application process as part of how you sell yourself. Simply making your services available...
Wanna make more money? Yes? Great! Especially if you’re a consultant, copywriter, or other “expert” who provides services directly to clients. Does this lesson still apply if you run some other kind of business? Absolutely. But the lesson is especially relevant to...
I’ll admit: I procrastinate big-time on making really important positive changes in my life… Even though this is one thing I’m consistently trying to improve, I still feel like I’m not nearly as proactive as I’d like to be, doing what it takes to move my life forward....
There are a few marketing campaign strategies that are pretty much universal… This is one of them. In fact, if I had to pick one default strategy, this would be it. It’s simple. It’s widely-adaptable. And it’s quite effective. If your per-customer value is down...
This morning, I didn’t want to do kettlebell… I’m sure you’re familiar with the feeling. You have something you know you need to do. Maybe it’s writing. Maybe it’s working out. Maybe it’s sitting in meditation. Maybe it’s a staffing decision in your business. ...
Today, more thoughts on copywriting peer reviews… After the original publication of yesterday’s essay about why copywriting peer reviews suck, I got some email from friends in very high places. In short, they didn’t like what I’d written. In fact, they told me their...
The following essay ruffled a few feathers… I originally published it almost two full years ago — and controversy ensued. If I’d been there in person with at least one of the people who emailed me, I probably would’ve gotten body slammed. This was a die-hard peer...
It’s about to get nerdy up in here! If you’ll bear with me for a minute while I let my inner etymology nerd out, I think you’ll get a ton of value from this lesson. For one, this essay points to the biggest difference I’ve seen between copy that falls flat, and copy...
I just got a note that apparently hit a hot button with me… I won’t reveal the guy’s name, because I don’t want to publicly embarrass him… But someone contacted me via LinkedIn, asking if my book, The Copywriter’s Guide to Getting Paid, was still relevant today. It...
Even the best copywriters can boost the selling power of their marketing and advertising copy by asking the right question… Yesterday I revealed my Automatic Copywriting process. I explained how you need to write as fast as possible, letting your subconscious or...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
