How to sell subscription products and memberships

How to sell subscription products and memberships

Most of the money I’ve made as a copywriter, I’ve made because I understand how to sell subscriptions… Way back in 2005, when I started in marketing, I got a gig with an IT training publisher that had started by selling individual training series that matched up with...
4 questions to break through emotional blockages…

4 questions to break through emotional blockages…

I still get hit hard with this sometimes… Yesterday, I had a down day.  My productivity was way low compared to the high standard I set for myself. It took me a while to actually realize what was going on.  But in my weekly check-up with my coach, Joseph, we got to...
Would you put your own money behind this?

Would you put your own money behind this?

I once read a testimonial from the late Gary Halbert that struck me… He was talking about Dan Kennedy.  And he said he admired Dan Kennedy because… Dan was one of the only copywriters he knew who wrote for clients…  Who ALSO put his own money on the line to run his...
What’s more powerful than daily affirmations?

What’s more powerful than daily affirmations?

I love The Secret… As a marketing phenomenon, it’s the latest in a string of successful personal development programs that teach you an important lesson: the reality you create starts with what you think. And this is a hugely successful message to sell to people. ...
Steal this application for your marketing consultancy…

Steal this application for your marketing consultancy…

Are you a marketing consultant?  Do you help other businesses get more customers, increase sales, and earn more profits? If so, you should seriously consider implementing an application process as part of how you sell yourself. Simply making your services available...
More control = more income…

More control = more income…

Wanna make more money? Yes?  Great!  Especially if you’re a consultant, copywriter, or other “expert” who provides services directly to clients. Does this lesson still apply if you run some other kind of business?  Absolutely.  But the lesson is especially relevant to...
How to know if you’re ready for the change you desire…

How to know if you’re ready for the change you desire…

I’ll admit: I procrastinate big-time on making really important positive changes in my life… Even though this is one thing I’m consistently trying to improve, I still feel like I’m not nearly as proactive as I’d like to be, doing what it takes to move my life forward....
The #1 Campaign Strategy Every Marketer Should Know…

The #1 Campaign Strategy Every Marketer Should Know…

There are a few marketing campaign strategies that are pretty much universal… This is one of them.  In fact, if I had to pick one default strategy, this would be it.  It’s simple.  It’s widely-adaptable.  And it’s quite effective. If your per-customer value is down...
How to find inspiration, be productive, and get things done…

How to find inspiration, be productive, and get things done…

This morning, I didn’t want to do kettlebell… I’m sure you’re familiar with the feeling.  You have something you know you need to do.  Maybe it’s writing.  Maybe it’s working out.  Maybe it’s sitting in meditation.  Maybe it’s a staffing decision in your business. ...
Showdown in the peer review room…

Showdown in the peer review room…

Today, more thoughts on copywriting peer reviews… After the original publication of yesterday’s essay about why copywriting peer reviews suck, I got some email from friends in very high places. In short, they didn’t like what I’d written. In fact, they told me their...
The secret to writing inspiring sales copy…

The secret to writing inspiring sales copy…

It’s about to get nerdy up in here! If you’ll bear with me for a minute while I let my inner etymology nerd out, I think you’ll get a ton of value from this lesson. For one, this essay points to the biggest difference I’ve seen between copy that falls flat, and copy...
Do marketing principles have an expiration date?

Do marketing principles have an expiration date?

I just got a note that apparently hit a hot button with me… I won’t reveal the guy’s name, because I don’t want to publicly embarrass him…  But someone contacted me via LinkedIn, asking if my book, The Copywriter’s Guide to Getting Paid, was still relevant today. It...