How to sell subscription products and memberships

Most of the money I’ve made as a copywriter, I’ve made because I understand how to sell subscriptions… Way back in 2005, when I started in marketing, I got a gig with an IT training publisher that had started by selling individual training series that matched up with...

4 questions to break through emotional blockages…

I still get hit hard with this sometimes… Yesterday, I had a down day.  My productivity was way low compared to the high standard I set for myself. It took me a while to actually realize what was going on.  But in my weekly check-up with my coach, Joseph, we got to...

Would you put your own money behind this?

I once read a testimonial from the late Gary Halbert that struck me… He was talking about Dan Kennedy.  And he said he admired Dan Kennedy because… Dan was one of the only copywriters he knew who wrote for clients…  Who ALSO put his own money on the line to run his...

What’s more powerful than daily affirmations?

I love The Secret… As a marketing phenomenon, it’s the latest in a string of successful personal development programs that teach you an important lesson: the reality you create starts with what you think. And this is a hugely successful message to sell to people. ...

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