Standing Out vs. Fitting In [advertising strategy]

Want your ads to stand out?  The secret might just be to make them fit in… Which are you more likely to pay attention to when you’re scrolling Facebook… Something that’s CLEARLY an ad? Or something that looks like content a friend posted? What about when you’re...

Your Missing Link to Big Success

In today’s video, I share your missing link to big success… It’s quick, and incredibly powerful. Especially if you’re a copywriter, marketer, salesperson, or offer creator. It’s quick — less than 6 minutes. But it will make selling your services and products easier...

Copywriting Objections (answer 3 questions, make more sales)

These ain’t yo mama’s simple sales objections… “It’s too expensive…” “I need to think about it…” “I’m not ready yet…” I know when those come out of the mouth of your prospect, they believe what they’re saying. But they are very superficial objections. And most of us...
End sales call anxiety

End sales call anxiety

Ever get nervous when making a sales call? Or maybe you DON’T make sales calls at all — even though you know they could bring money in the door — just because you feel too much anxiety… This is completely normal. It’s also the topic of today’s subscriber question… —...
Get over yourself, you ignorant copywriters!

Get over yourself, you ignorant copywriters!

I got this email from a copywriter — and it got me fired up! “Oh please! So cheesy.. Free ! All you do is pay shipping.  Granted  ,if the product is 50 dollars or more  , fair enough.  I will never use these tactics! You have learned from the wrong people so l...
Simple Offers Make Sales

Simple Offers Make Sales

Want to make more sales? Make your offer SIMPLER. Not what’s behind it. In fact, what’s behind your offer can be incredibly complex and sophisticated. Whether it’s the service you provide, and your proprietary process… Or what goes into your product itself… Or...
Make Money Move To You [this is the secret]

Make Money Move To You [this is the secret]

ONE THING has to be true to make money move to you… And really, it comes down to this one thing. Good news… It’s something you have control over. As a copywriter or marketer… As a salesperson or persuader… As an entrepreneur… As a human. And it doesn’t matter if...
Short Copy vs. Long Copy [what works best?]

Short Copy vs. Long Copy [what works best?]

I just had a little “disagreement” with a client… With all the best intentions, they added a bunch of copy to a certain page in a funnel we’re working on. It wasn’t bad copy. It was actually pretty solid for boosting credibility for the company and the voice of my...
Get Clients: Fast-Track Your Expert Status

Get Clients: Fast-Track Your Expert Status

Today I tackle a big myth about gaining expert status to get clients… I know you want clients. I know you’ve heard you need to be seen as an “expert” or “authority” to get clients. And you’ve probably seen people (like me) who now leverage expert status to make...

Freelance copywriting independence [the day I quit my job]

This is the story of the day I quit my job and became a freelance copywriter… How it was 4 1/2 years in the making… How my bosses knew it was coming — but didn’t want to let me go… How I lined up client work to make my start as a freelancer as successful as could be…...
Copywriting, Compliance, & Conversions

Copywriting, Compliance, & Conversions

Smart copywriters are compliant copywriters… Most of the best copywriters I know today are focused — at least in part — on compliance. Because it doesn’t matter how compelling your copy is… If you can’t run it, you can’t scale. If your ad gets blocked from running on...
Copywriting Shortcut [writing like a copywriter]

Copywriting Shortcut [writing like a copywriter]

I want to give you a shortcut to write better copy faster… It’s also a shortcut to more success as a copywriter, because your copy will get more engagement and perform better… It also allows you to easily slip between media and advertising channels… — Facebook...
Reduce Refunds through your Unique Selling Proposition?

Reduce Refunds through your Unique Selling Proposition?

Do you REALLY want my advice on why you’re getting refunds? Because when you submit a question for me to answer in Mailbox Monday, you’re going to get my answer… Whether that’s the answer you want, or not. Sorry, that’s just how it is. I can’t help but call out what I...