How to map your customer relationships for maximum profits…

How to map your customer relationships for maximum profits…

Hey Rainmaker, there’s one thing I do that almost always sets me apart in terms of copywriting and marketing strategy… And this is, admittedly, a very simple concept to grasp.  But not always easy for the average person to practice, unless they’ve — well — practiced...
Clarity + Execution = Momentum

Clarity + Execution = Momentum

Rainmaker, I want to admit to a very painful experience that’s plagued me since going into business for myself… More than once I’ve faced some really dark days. Where projects weren’t coming, where income wasn’t coming, where I just wasn’t moving forward (and I felt...
How to find dream clients…

How to find dream clients…

Hey Rainmaker, wow! A variety of things have happened in the last few weeks — the most important of which is bringing in an accountability and productivity coach — that are giving me major momentum in every area of my business. I feel like I’m moving faster in my...
Can you really transform your business 4 hours or less?

Can you really transform your business 4 hours or less?

Hey Rainmaker, let’s talk about how to create really big breakthroughs, fast, completely customized to your situation and your business… One of the services I offer — especially for new clients — is a half-day consultation session.  In this session, I dive into your...
If you feel like nobody understands your drive to succeed…

If you feel like nobody understands your drive to succeed…

Hey Rainmaker, today’s issue is going to be pretty quick, and it starts with a story… When I was in grade school, I did pretty well with all my work. Grade school forced focus. We didn’t have a bunch of teachers or classes.  We had one. Our teacher would “hold our...
My other most important idea from my first AWAI Bootcamp…

My other most important idea from my first AWAI Bootcamp…

Hey Rainmaker, I’m pumped up! Although by the time you’re reading this it will already be Thursday evening, I’m squeezing in a few minutes this morning to make sure it’s written and ready to send to you. So as I write this, it’s early Thursday morning, and we’ve just...
[true story] How one piece of paper made me a star copywriter

[true story] How one piece of paper made me a star copywriter

Here’s a reprint from May of 2014, about my first AWAI Bootcamp. Very valuable stuff below! — November 2009.  Delray Beach, Florida. I’d been in marketing for a few years…  Been a part-time freelance copywriter for a couple of those, too (on top of my full-time job)....
Why some copywriters succeed so easily…

Why some copywriters succeed so easily…

Hey there Rainmaker, this is going to be a very different week at Breakthrough Marketing Secrets. Expect shorter, punchier emails (the reason below)… And, admittedly, I have something I’m going to sell you, that’s especially valuable if you’re a copywriter! I’ve...