“Story leads” are working well this year…
I’ve seen a ton of copywriters talking about it online.
Open your sales letter, VSL, or other piece of marketing copy in the middle of a story.
Then loop that story into your sales pitch.
And it just works.
Maybe as well as anything else, selling to cold audiences.
Well, story goes deep.
It connects with us on a much deeper level than features and benefits.
It also has an extra advantage today.
In a world where there’s compliance blocking so much marketing that “looks like marketing,” stories have a way of cutting through.
And so you can run them on lots of media channels that are blocking more direct ads.
But you can’t just be a Hollywood storyteller to make stories work in copywriting and selling messages…
Your job isn’t just to entertain.
If you want to use stories in your marketing — as leads, or at any other part in the sales process — you have to understand that Story Selling requires a little more than story telling.
In fact, there are 3 roles every story must play, when used for selling.
Those are in today’s video.
Yours for bigger breakthroughs,