Do NOT practice Gratitude in the AM [do this instead]

Do NOT practice Gratitude in the AM [do this instead]

Do you practice gratitude in the morning? Do you wake up every day and think of what you’re thankful for? If you do — or if you’ve ever thought you should — stop! It’s a big mistake. At least if you want to live a big life. At least if you want to have a big impact....
Dan Kennedy’s 10 Questions to Ask Before You Write Copy

Dan Kennedy’s 10 Questions to Ask Before You Write Copy

Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters… Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action. But before you ever start writing copy or creating your...
Direct Marketing Rule #1

Direct Marketing Rule #1

Do you know what Direct Marketing Rule #1 is? This is the difference between direct marketing and brand marketing. Between direct response advertising, and image advertising. It’s not about the media you use. Or the style, or length. It’s not about the voice. It’s...
Positioning Your Offer in a Competitive Market

Positioning Your Offer in a Competitive Market

The best markets are competitive markets… But as a marketer, that’s challenging.  Because even though the rewards are higher, so are the risks. So the question becomes, how can you stand out? How can you make your offer uniquely positioned so your prospect will choose...
Is selling moral?

Is selling moral?

Is selling evil? Is it moral?  Is it ethical?  What’s your take? Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on. I got the question from a subscriber. And if you’ve been a subscriber for long enough, you probably know my answer. ...
Don’t Negotiate Fees! (do this instead)

Don’t Negotiate Fees! (do this instead)

Have you ever let a client talk you down on fees? Today I went deep on why you should never negotiate the fee for your expert services. — Why copywriters, consultants, agencies, and other expert service providers should never, ever let a client negotiate their fee...
Write STORY-BASED copy that flows into selling

Write STORY-BASED copy that flows into selling

Have you ever written an email or ever piece of copy that just didn’t connect or flow? You knew somehow working in a story in the beginning would get readers more engaged. You knew to make sure you still asked for action at the end. But in the middle, you got lost....
How to Get Paid: 4+1 Copywriter Fee Structures

How to Get Paid: 4+1 Copywriter Fee Structures

What are the fee and deal options to getting paid as a copywriter? Today I recorded a quick video to share the 4+1 main ways copywriters can get paid.  And yes, that includes royalties. I share pros and cons of each approach, and how depending on where you’re at, all...
Ditch the hype to sell more today (do this instead)

Ditch the hype to sell more today (do this instead)

Good times make us lazy marketers and copywriters… In boom times — especially near the peak — selling becomes easy. People are feeling rich.  Feeling flush with cash.  Like the good times will go on forever. You can practically just make any promise you want, and...