Do NOT practice Gratitude in the AM [do this instead]

Do you practice gratitude in the morning? Do you wake up every day and think of what you’re thankful for? If you do — or if you’ve ever thought you should — stop! It’s a big mistake. At least if you want to live a big life. At least if you want to have a big impact....

Dan Kennedy’s 10 Questions to Ask Before You Write Copy

Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters… Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action. But before you ever start writing copy or creating your...

Direct Marketing Rule #1

Do you know what Direct Marketing Rule #1 is? This is the difference between direct marketing and brand marketing. Between direct response advertising, and image advertising. It’s not about the media you use. Or the style, or length. It’s not about the voice. It’s...

Positioning Your Offer in a Competitive Market

The best markets are competitive markets… But as a marketer, that’s challenging.  Because even though the rewards are higher, so are the risks. So the question becomes, how can you stand out? How can you make your offer uniquely positioned so your prospect will choose...

Is selling moral?

Is selling evil? Is it moral?  Is it ethical?  What’s your take? Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on. I got the question from a subscriber. And if you’ve been a subscriber for long enough, you probably know my answer. ...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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