Breakthrough Marketing Secrets is going on Summer Holiday, and will be back July 12th… I’m using this episode to announce that… Plus to talk about entrepreneurial freedom… Especially the freedom of TIME, that we say we want but often as entrepreneurs don’t create for...
Your business can’t grow bigger than your leadership allows… This is an eternal truth of business. Your capacity as a leader is the biggest limiting factor on your business’s growth. And until you grow your leadership, your business will be forever constrained. Think...
Human nature is weird… Because what we WANT to be true about ourselves and other humans is often not what actually IS true. Today’s episode shares one of those lessons. One of the core, most important psychology lessons for selling and persuasion, including marketing....
If you want to get copywriting clients, you’ll probably run across something called a “spec assignment.” I’ve put out a few of these in my time. I also used them a couple different times as springboards into my successful client copywriting career. At this point...
Want to write better headlines? It’s NOT about a specific template to follow. It’s about what you SAY. The thinking and content that goes into your headlines. What you’re offering, and how you’re talking about it. Alex Hormozi built his businesses to a value of more...
This is one of my favorite copywriting tricks to instantly improve your copy, even if you’re a complete novice… It doesn’t require a lot of thinking or study. It doesn’t require you to develop some A-list copywriting skill. It doesn’t require ANYTHING other than a...
Want to close high-ticket clients and customers fast? … All while avoiding the perpetual pitch and proposal process that has you seeming forever desperate while your prospect wields all the power? The secret is in an irresistible “First-Time Offer.” My guest for...
Everything is easier with an irresistible offer… If you’re giving your market, your prospect exactly what they want… At a price that’s an absolute no-brainer… They will practically shove money in your hand… They’ll chase you down the street yelling, “Take my money!”...
What if you could get clients to PAY YOU for the privilege of buying from you? What if instead of working your butt off to pitch your high-ticket service offer, in the HOPE that someone will actually convert… You could instead get PAID TO PITCH yourself and your...
Want to get more clients for your business NOW? Want to attract a steady stream of clients for later, to keep your calendar full and your bank account growing? Here’s the thing… Those are two completely different goals… And they require two completely different...
If you want to CONSISTENTLY create profitable marketing for yourself or for your clients… There are really just 3 areas you need to focus on — 3 pillars of profitable marketing. Today’s episode is a response to this subscriber triple-question… “What are pillars...
Why the heck would you buy a marketing or copywriting course? You don’t need it. Seriously, you don’t. There’s probably at least a million reasons why not. But a million reasons would make WAY too long of an episode. Even if you listened at double speed. So I decided...
This is one of the biggest breakthrough ideas in all of marketing strategy… I know, I know. Sounds over-hyped. But this secret is part of how Jay Abraham has generated TENS OF BILLIONS of dollars in sales increases for his clients. And how Gary Bencivenga became one...
There’s ONE SENTENCE that can make you a better marketer and copywriter… It taps into some of the most direct, hard-hitting wisdom of modern legends like Dan Kennedy and Gary Bencivenga… And just tells you exactly what you need to communicate to get your ideal...
This episode about “Bar-Stool Conversation” Copywriting begins with a joke written by ChatGPT… It’s honestly not a very good joke. Mediocre, at best. But it’s still kind of fun. Especially for copywriters. It’s a joke about drunk copywriters. Which, for whatever...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Alex Hormozi’s MAGIC Headline Copywriting Formula [From the $100M Offers book]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/06/Alex-Hormozis-MAGIC-Headline-Copywriting-Formula-From-the-100M-Offers-book-300x169.png)
