You need motivation… You’ve been told what to do a million times. You’ve learned lessons from me — you’ve studied the greats. You have a million resources and action plans at your disposal. And still, you struggle. Still, you haven’t had the day you wanted. Still,...
I got two questions today on how to make more sales with email marketing… And I answer BOTH in this Mailbox Monday episode of Breakthrough Marketing Secrets. In a sense, they’re both about increasing the responsiveness — sales and profits — from your email list. But...
YouTube Ads are a HUGE opportunity… You can reach 1 in 3 people on the planet via YouTube… Including more than 4 out of 5 adults in most major markets around the world… The average user is on YouTube for 24 hours out of every month… Around 40% of internet users are...
It’s good to be in the habit of saying YES to opportunities… I don’t know if it’s just that you’re out there more, so you’re seen more… Or if there’s something else going on… But when you say yes to lots of opportunities, it seems as if more great opportunities just...
The #1 goal of your headline copywriting is to pull prospects into your message… If you don’t get the attention… The engagement… The readership (or viewership)… The consumption… You don’t get the sale. And so great copywriters obsess over adding any and every...
If you want to write more compelling marketing copy, study storytelling… You DO NOT want to translate traditional storytelling 1:1 to copywriting. (Not if you want to maximize sales, at least.) BUT there are some huge lessons that come from knowing how to make...
A subscriber asked how to write compelling YouTube and Facebook ads… And so that’s what today’s episode is all about. But around halfway through, I started kicking myself. Because I was delivering so much value that I ABSOLUTELY should be charging you for this. It’s...
Drayton Bird might make you uncomfortable… Because on his way to becoming one of Britain’s most legendary copywriters and direct marketers… … On his way to creating and selling an agency being bought by THE David Ogilvy… … On his way to becoming the Worldwide Creative...
How the heck do you keep your calendar full of happy, generous, paying clients? That’s the most consistent challenge I hear from subscribers… Whether you’re a copywriter, other freelancer, or some other solopreneur or client business owner… And whether you’re looking...
In the last week, Justin Goff and Perry Marshall hit hard with the same message… First was an email from Justin Goff… About an email he’d received from a wannabe copywriter asking for advice. Then I did a copy review for Perry Marshall, and the copy — now live in the...
I’ve been getting request after request to talk about AI copywriting… And while I could have just hopped on the bandwagon and created yet another product designed to exploit your desire for this to be an “easy button”… I’m not. I have a LOT of thoughts about AI...
I got a very ambitious question today, about the best way to study, learn, and practice copywriting… But this is one of those questions where I’m giving the answer you NEED, not necessarily the answer you want. Tough love. Because I see someone wasting weeks, months,...
Mike Capuzzi is an entrepreneurial direct marketing legend… Why? Because he creates tools that work… That YOU can use immediately, to grow your business. (And he’s gotten rave reviews for what he creates! From folks like Dan Kennedy and Russell Brunson — and many,...
I’m doing a Throwback Thursday episode of Breakthrough Marketing Secrets today… I was thinking about doing some of these anyway… Then I tested positive for COVID yesterday. So far, I’m feeling okay — and hoping it will be mild. I’ve had a low fever for a couple days,...
Your prospects have probably rejected a dozen or more marketers like you, in the past week alone… Similar offers, similar promises, similar messaging… Which means they’re likely to reject you, too. UNLESS you do something to make yourself stand out and feel different…...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...