![Why you’re (still) struggling to get clients…]()
by Roy Furr
It’s painful… I feel like I have this conversation over and over and over again. And yet, at the same time, I keep hearing from people who clearly need to hear it all over again. If you’re selling something that people don’t want to buy, you will fail. You won’t get...
![Victims, dreamers, and people who actually do s–t…]()
by Roy Furr
I’ve deleted two versions of this essay so far, and now have 30 minutes to finish it for you… Sometimes, that’s how I roll. Because I’m not going to send you crap wrapped up in cellophane, and think it’s somehow doing you good. Here’s what I really want to write about...
![What does “good” email marketing look like?]()
by Roy Furr
It’s Monday, and I hope you’ve made it a great one. You can wake up, on a Monday, and dread the day — and the week. I imagine it’s dreadful if you’re going to a dead-end job where you’re in it for the weekend, and just to get a paycheck. But I actually like my work. ...
by Roy Furr
Today’s Video Friday is about how to stand out and shift the entire direction of a market… It’s something that the world’s greatest, most innovative businesses have done either intentionally or instinctively… And it’s something that YOU can do if you want to get more...
![Success is simple… And hard…]()
by Roy Furr
Anybody that tells you success is easy is lying to you… And anybody that tells you success is complicated has something to sell you… Success isn’t easy. It’s hard. But it’s not complicated. It’s simple. An analogy… Imagine that we rewound the clock by 200 years. ...
![What are you really selling? (versus what people will pay big bucks for)]()
by Roy Furr
I cringe every time I see another copywriter selling “copywriting” services… In fact, most people who sell their services sell totally the wrong thing. Selling copywriting is selling words on the page. Words on the page are worthless. Blah, blah, blah. There you...
![Why the “in-service” attitude will keep you broke…]()
by Roy Furr
Most people who sell their services have completely the wrong mindset about dealing with clients… Here’s the thing. When most of us got started in our careers, was working for somebody else. It was their business, their rules, and our role was to serve them. Our...
![How NOT to approach clients…]()
by Roy Furr
Happy Monday from snowy Nebraska! There’s a blizzard of snow swirling outside, but I’m keeping warm in my home office. And since my mailbox is digital, I don’t even have to put my boots on to check it. So let’s dive into Mailbox Monday. But I will warn you… This is a...
by Roy Furr
Do you have a word of the year for 2018? Applying this concept in 2017 was a critical part of moving my business one huge leap forward in 2017, with the launch of BTMSinsiders… And over the coming year, I expect to achieve even bigger things… In today’s Video Friday,...
![Closing cold leads: the ultimate growth strategy]()
by Roy Furr
There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...
![You need a SYSTEM for getting clients…]()
by Roy Furr
Most people are freaking lazy… Including me. We just want an easy button. We don’t want to have to do the work. We want the result, and we want it now. And when it doesn’t happen that way, we’ll invest more energy into whining and complaining about how the world...
by Roy Furr
Nearly 100% of the time I’ve been approached on LinkedIn, they do it wrong… I frequently get approached by people on LinkedIn, who want me to hire them. For a whole mix of things. Mostly business services (like writing), and sometimes even as a contractor/employee....
![How to choose the clients you want to work with (instead of the other way around)]()
by Roy Furr
This week will be all about client-getting… This isn’t the “official” announcement. I’m nailing down a couple details. But I’m about to announce a big members-only webinar for BTMSinsiders members, introducing a brand-new client-getting system I’ve never taught...
by Roy Furr
Today’s Video Friday is all about achieving your goals. Not, specifically, about the kind of New Years Resolutions goals that everybody just put out there. But how to make a huge impact on the world. I share with you the two areas that most people don’t focus on...
![Why brands are BS and personalities win…]()
by Roy Furr
People don’t buy brands… Well, that’s not totally true. In a market where it’s one big faceless brand fighting against the next, you might develop a brand preference. For example, the cars market. Most major automakers — with one exception — are faceless brands. A...
