The secret to unlimited happiness (read this now)

The secret to unlimited happiness (read this now)

Hello and happy Wednesday! For those of you here in the US, you know this week is Thanksgiving, and most of the work world has basically already shut down for the long weekend. Because of the holiday, Breakthrough Marketing Secrets will also be taking a break over the...
Do you have ADHD?

Do you have ADHD?

Some days, I don’t really know what to write about. Today happens to be one of those days. Which can end up being a pretty big problem when you’ve made a solemn promise to your list of subscribers and regular readers to write and publish an email every day. But on...
Today I’m going to go on a rant…

Today I’m going to go on a rant…

As I sit down to write this first Copy Tuesday post after last week’s Advanced Direct Response Copywriting Workshop, there’s one topic that keeps bubbling up in my mind. This is, probably above all, the most important copywriting lesson you can learn if you want to...
I’m baaaaack!!! (+ how to raise your copywriting rates)

I’m baaaaack!!! (+ how to raise your copywriting rates)

Whew! What a week! For all the NEW subscribers who came in over the last week, and who’ve been thinking, “I thought I signed up for a daily email — where’s it at?” … I took the week off in preparation for and during my Advanced Direct Response Copywriting Workshop...
Marketing lessons from a music blog

Marketing lessons from a music blog

For those of you who’ve followed me for very long, you know I’m a music dude. I was a house music DJ in college… I still make electronic music on my computer… I love all kinds of music — from classical to flamenco to hard rock to hip-hop to electronic (of course) —...
The best way to learn Google AdWords

The best way to learn Google AdWords

On Friday afternoon, I headed out to the mailbox, and in it I found a big padded manila envelope from Perry Marshall. And this wasn’t one of those impersonal, obviously-done-in-a-mail-shop envelopes “from Perry Marshall.” (I get those, too.) This one at least came...
How fast do you write copy?

How fast do you write copy?

For today’s Copy Tuesday article, I’m challenging myself. As I sit down to write, I’m pushing up against my deadline — hard. I often give myself a good 45 minutes to write these things — sometimes a bit longer. And that’s to churn out what usually averages to about...