Hello and happy Wednesday! For those of you here in the US, you know this week is Thanksgiving, and most of the work world has basically already shut down for the long weekend. Because of the holiday, Breakthrough Marketing Secrets will also be taking a break over the...
My friend, superstar copywriter, and regular Breakthrough Marketing Secrets reader Doberman Dan has talked about a concept called the “governor.” When you rent a U-Haul truck, and you’re trying to book it across the country to get all your stuff moved within the...
It’s Mailbox Monday! And if you actually APPLY the answer to today’s question, it will absolutely change your life. I actually picked this question up from the comments section of an article I wrote about a month ago called How Green Copywriters Can Get Great Fast....
Some days, I don’t really know what to write about. Today happens to be one of those days. Which can end up being a pretty big problem when you’ve made a solemn promise to your list of subscribers and regular readers to write and publish an email every day. But on...
What you’re about to read is a hypothetical demonstration of how I’d make a whole lot of money in one day, by matching a very high-end product with a very high-end market. Although this specific scenario hasn’t happened (yet), the thinking is 100% sound and based on...
As direct marketers, we spend a lot of time thinking about getting a response. Applying direct marketing to the internet, our new preferred lexicon is conversion. Same thing. Either way we got the prospect to take action as a result of the marketing message we put in...
As I sit down to write this first Copy Tuesday post after last week’s Advanced Direct Response Copywriting Workshop, there’s one topic that keeps bubbling up in my mind. This is, probably above all, the most important copywriting lesson you can learn if you want to...
Whew! What a week! For all the NEW subscribers who came in over the last week, and who’ve been thinking, “I thought I signed up for a daily email — where’s it at?” … I took the week off in preparation for and during my Advanced Direct Response Copywriting Workshop...
Why you will NOT get any issues of Breakthrough Marketing Secrets next week… As you probably know, next week is my Advanced Direct Response Copywriting Workshop, here in Lincoln, Nebraska. And although the workshop is actually only taking place Thursday through...
For those of you who’ve followed me for very long, you know I’m a music dude. I was a house music DJ in college… I still make electronic music on my computer… I love all kinds of music — from classical to flamenco to hard rock to hip-hop to electronic (of course) —...
On Friday afternoon, I headed out to the mailbox, and in it I found a big padded manila envelope from Perry Marshall. And this wasn’t one of those impersonal, obviously-done-in-a-mail-shop envelopes “from Perry Marshall.” (I get those, too.) This one at least came...
For today’s Copy Tuesday article, I’m challenging myself. As I sit down to write, I’m pushing up against my deadline — hard. I often give myself a good 45 minutes to write these things — sometimes a bit longer. And that’s to churn out what usually averages to about...
Hello and welcome to another Mailbox Monday! Today is the day YOU get your questions answered by ME! All you have to do to get your question answered in an upcoming Mailbox Monday is shoot me a note at [email protected]. It can be about marketing, selling, business,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
