Haters, no question, and a ticking clock…

Haters, no question, and a ticking clock…

Last night I was listening to Ben Settle’s excellent (if a bit irreverent and NSFW) podcast. And I was a bit surprised to hear my name come up… Ben was comparing the people out there really doing it… And the wannabes who don’t do much more than complain… And right as...
Actual feedback: “I know it’s life-changing for me”

Actual feedback: “I know it’s life-changing for me”

One of my unlimited copy coaching clients wrote me today. We’d sat down and created a plan for how she could break into a brand new market with her copywriting and consulting biz. And this isn’t one of the traditional direct response markets, so I gave her a bit of a...
This book will transform your life…

This book will transform your life…

Last week, I introduced Work The System as a book and methodology that could completely transform your life. I admit, I was pretty new to it, just getting started. I’d finally gotten pushed off the fence by yet another recommendation for it, this one from Marc Aarons,...
From 100 hours per week to 8 hours, while making more…

From 100 hours per week to 8 hours, while making more…

Yesterday, I told you that you’d need to reinvent your business if you wanted to increase your income 10X. I also told you that in order to do that, you’ve have to work less, not more. That’s all well and good as an idea. But what happens when you have to get down to...
Multiply your income 10X

Multiply your income 10X

When I like a podcast, I often go back and listen to every episode. 10X Talk is one of those. It’s no mistake that at the Titans of Direct Response last week, a HUGE percentage of people were from either Joe Polish’s $25k Group, or Dan Sullivan’s Strategic Coach. Yes,...
Stupid things that shouldn’t matter but do…

Stupid things that shouldn’t matter but do…

Yesterday I mentioned that I was intentionally sending out my email later in the day. And I promised that today I would share with you my reasoning behind why I’m doing it… Not only that, I’m also going to share with you a marketing lesson that can give you continuous...
I’ve been spying…

I’ve been spying…

I’ve been spending a bit of time recently spying on the Electronic Dance Music industry. It’s become very big compared to the late 90s, when I attended my first underground “rave” parties. I went to my very first party with a friend of mine from work, and her friend...
A dangerous obsession…

A dangerous obsession…

There’s a certain dogma that’s been bugging me recently in the financial copywriting space… And I’m going to risk making more enemies than friends with the side of this issue I come out on today… But any time you get a dogma — a set rule that always must be followed —...
Confidence is overrated…

Confidence is overrated…

Welcome to Mailbox Monday! First, a couple quick business items, then onto the question from the mailbox. It’s a big week! I hop on the plane on Wednesday — way too early in the morning — and am headed to Stamford, CT, for the Titans of Direct Response event. For...