The difference between success and failure in copywriting

I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...

Daily copywriting habits that could make you rich…

Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...

Instant Influence by Michael V. Pantalon, Ph.D. [One Big Idea]

Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible.  Seriously.  They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...

Content versus Marketing…

I hate the idea of content marketing… And yet, here I am, writing an article, for my business — giving away what some have called THE BEST direct marketing and copywriting content on the internet, for free. Seriously, I’ve been told — many times — that my emails...

Do you believe in The Law of Attraction?

Here is the ultimate secret to getting anything and everything you want in life… …  At least, that’s the promise of The Law of Attraction. What you think about creates your reality. And so if you want something to be true in reality, you must think about it.  Imagine...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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