I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...
Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...
Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible. Seriously. They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...
I hate the idea of content marketing… And yet, here I am, writing an article, for my business — giving away what some have called THE BEST direct marketing and copywriting content on the internet, for free. Seriously, I’ve been told — many times — that my emails...
Here is the ultimate secret to getting anything and everything you want in life… … At least, that’s the promise of The Law of Attraction. What you think about creates your reality. And so if you want something to be true in reality, you must think about it. Imagine...
A-list copywriter Richard Armstrong has done it again… One of my favorite novels of all time is God Doesn’t Shoot Craps, by Richard Armstrong. It’s about a junk mail copywriter whose marketing shenanigans get him into more trouble than he bargained for, and is a...
You can’t have it, even if you want it… I don’t write about my wife’s business much. Yet for today’s article, I’ll start with a quick story from her experience in getting clients. She’s a Psychologist, with a private practice here in Lincoln, NE. And when she was...
This could easily be my #1 must-read business book… (At least, it’s near the top of my short list.) The book is Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson. If you are an entrepreneur, startup founder, business builder, marketer,...
We all struggle with productivity… Dan Kennedy is notoriously productive. Multiple client projects and consulting days per month. Something like five newsletters every month. Two huge annual conferences. Other smaller training events. Plus additional products and...
Why do you care about becoming more influential? In a moment, I’ll share the simple 6-step process behind Instant Influence. First though, I want to ask a question that might help you get more from it. What would it mean to you to increase your influence? What might...
Can I tell you where I FAIL at persuasion? Straight up: with my five-year-old daughter. And often, in parenting in general. I don’t say this because my kids are somehow bad or anything like that — they’re actually really good kids, being really good kids. I say I fail...
“Writing bullets is the single-most important copywriting skill.” That’s according to Ken McCarthy, who is arguably THE most influential internet marketer of all time. Even though many haven’t heard of him. Ken’s System Seminar was THE place, from 2000 through 2010...
What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book? Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: Rule #1: There Will ALWAYS Be an Offer or Offers. Rule #2: There Will Be Reason to Respond...
I was on the phone with him, selling him an IT training package… This goes back a few years, when I worked for an IT training publisher in Oregon. You could tell he wanted to buy. He’d looked at other companies’ training, but was on the phone with me. He’d studied the...
I have a brand new offer for you — and it will make you rich… First, I have to warn you. This is going to be expensive — an investment. But here’s the thing. This is pretty much a guaranteed investment. It’s a system you install in your business. Once you’ve...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Instant Influence — the simple 6-step process [book summary]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/04/instant-influence-book-193x300.jpg)
![The fastest way to get rich in marketing [this is the easy button]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2016/09/easy-button.png)
