Why you should NOT hire a copywriter, what to do instead….

Why you should NOT hire a copywriter, what to do instead….

This could upset the apple cart… Since 2010, I’ve made most of my living as a “gun for hire” copywriter, working for some of the biggest, best direct response marketers on the planet. Since 2014, I’ve written the daily Breakthrough Marketing Secrets essays with a...
Addressing objections about writing a book that sells…

Addressing objections about writing a book that sells…

Apparently not everyone was excited about me suggesting you should write a book that sells like a sales letter… Today’s Mailbox Monday is all about that.  I got a note from a reader — a doctor — who likes the idea of writing a book, but disagreed a bit with my...
ADHD and entrepreneurial?  Why that’s your super power…

ADHD and entrepreneurial? Why that’s your super power…

Every time I spend a bunch of time hanging out with highly-successful entrepreneurs, one thing strikes me, HARD: compared to what most of society calls “normal,” we’re an incredibly broken and dysfunctional group… CEOs, founders, entrepreneurs, thought leaders,...
The room where it happens…

The room where it happens…

I’m sitting here writing this in Starbucks in Beverly Hills at 6:01 AM, getting ready for another exciting day… There’s a lot of details about this event that aren’t really something I should write about here, but it has stimulated some thoughts worth sharing… As I...
A new approach to writing a best-selling book…

A new approach to writing a best-selling book…

Most people write books wrong… An ongoing theme of my daily essays is “ego versus results.” That is, how much of your marketing, selling, and business activities are dedicated to making you feel good about yourself, versus driving actual, measurable business results....
This can make a ton more sales with your email marketing…

This can make a ton more sales with your email marketing…

When I first heard this, it changed the way I thought about internet marketing forever… I’m sure I heard it from Perry Marshall.  It wasn’t even the point of what he was trying to say.  It was an offhand remark.  One of those throwaway comments that packed a punch,...
The 5 Critical Entrepreneurial Skills…

The 5 Critical Entrepreneurial Skills…

This question came up the other day, and I had a very different idea than the person who raised it… I was participating in a forum for entrepreneurs, and someone asked what the fundamental skills are that you need to develop to be successful at entrepreneurship. He...
Money loves speed…

Money loves speed…

One of the most important lessons I’ve learned in business is “money loves speed…” This can often lead to things being messy the first time they’re rolled out.  This means you’re almost never perfect. And yet, it means you get a TON done! And, when you act fast, you...
The 3 Pillars of Highly-Effective Story Selling…

The 3 Pillars of Highly-Effective Story Selling…

Today’s email is going to be quick… My oldest son was up at 1:30 AM this morning after a nightmare (no doubt a subconscious response to “back to school” jitters), and after he woke me up I couldn’t get back to sleep. While I did get SOME work done during that time...
Find the selling story by working backwards…

Find the selling story by working backwards…

We’re in the thick of it now! Much of my day today has been consumed with unexpected technical issues around the launch of the Story Selling Master Class. Add to that a last-minute business-related trip that I’m finalizing details on, and I feel like I’m running...
Proof Jeff Walker is a story selling genius…

Proof Jeff Walker is a story selling genius…

Here’s a great example of a selling story “in the wild”… Most of today’s issue is going to be a reprint of one of the most popular articles on my site… It’s always nice when Google recognizes your article as one of the top pages on the internet for a major guru’s...