1-Word Success Secret [for entrepreneurs]

Here’s some rapid-fire motivation and inspiration for you today… My mind has been swirling around this ONE WORD… One word that is… The Secret to Success! I know, it sounds like a big claim… And maybe a little cheesy. But hear me out. You’re about to discover the many...

SIMPLIFY Your Way to Success [Richard Koch Book]

If you want to build a great business, you must SIMPLIFY… Your prospect wants something. They want a specific result or outcome. They have a problem they want to have solved. And they think that result or outcome or solution is complicated. They don’t think it’s...

Build Trust with No Testimonials [in marketing & copywriting]

Today, I answer this subscriber question… — Roy, My biggest challenge is figuring out how to build enough trust and credibility in my sales letter or webinar when the product is new and I have no testimonials. That is, I have a new product, so: how can you compensate...

Swiping vs. Stealing [copywriting]

I hate “swipe file copywriters”… That is, the copywriter who uses other people’s ads… To write their own copy… Largely by copy-and-pasting their way to a final draft. And I’m NOT alone. Every top copywriting client I know will ban you for direct stealing… Because...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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