Hey there Rainmaker, what if I told you that one big secret to creating business breakthroughs is NOT having the right answers, but asking the right questions? Well, when I put it like that, it may seem obvious — but what ARE the right questions? Let’s talk about that...
I got ‘99 problems and your product ain’t solvin’ none… With apologies to Jay-Z for slaughtering his catchy hook, I want to talk about problems. Not about the problems you have, but the problems you can solve. And how by solving the right problems, you stand to make a...
Hey there Rainmaker, can I let you in on a little bit of my own personal strategy? I’m creating a campaign for one of the arms of my business right now, where I’m reaching out to brand new prospects. This is a bit different than a lot of the work I’ve done over the...
Hey Rainmaker! Let’s talk copywriting… Specifically, a very tactical best practice that could put $10,000 more into your pocket within the next 30 days… First, a touch of housekeeping… Just a quick reminder for those of you who are relatively new to Breakthrough...
Is this the secret of maximum productivity? I recall years ago reading an article about productivity. It was trying to figure out the amount of hours that should go into a work week to maximize productivity. Now, in our #Hustle, #Grind, and #CrushIt world, many...
Hey there Rainmaker, want to be more productive? If you’re not productive, you probably fall into one of two camps. Either you work all the time, or you procrastinate all the time. And the truth is, BOTH are huge signs you’re probably getting less done than you could...
Hey there Rainmaker, we’re going to talk business growth strategy in a minute… But I got a question from one of my clients yesterday that I thought was rather interesting, worth reflecting on here, and that I think leads perfectly into today’s Strategy Thursday...
Hey there Rainmaker, let’s talk about how to access an almost unlimited stream of customers online… This is something being adopted by many of the largest direct response publishers out there… And it’s not Facebook advertising… And it’s not Google — either search or...
Hey there Rainmaker, ready to talk about how to get your reader emotionally hooked into your selling message? Dominic, our oldest kid, is graduating kindergarten this week. It’s a big deal! This is the first grade that he’s ever officially finished. And, it marks the...
I think I need a name for you… It’s always good in marketing to help your customers, fans, and followers separate themselves from the unwashed masses… Lady Gaga has her “Little Monsters” … Justin Bieber has his “Beliebers” … Star Trek has its “Trekkies” … Ben Settle...
There’s a common assumption in economic and investment theory about the “rational market” and the “rational investor…” The longer I pay attention, the more I know that those assumptions — while useful in creating fictitious models of the world that have some limited...
Today, we’re going to talk about math. First, a mini-rant. No marketer I know (with the exception of the very best, richest ones) wants to hear about marketing math. It’s not creative enough. It’s not exciting. BUT, it is profitable. Gary Halbert famously said that...
Today’s post is written as much for an active client who reads these daily lessons as anyone else… However, following its advice could be very lucrative for you, too! If you currently have an email list of any significant size (let’s say, 1000), are trying to build an...
There are a lot of HARD ways to start writing copy… But if you’d like an easy way to start writing copy… — Copy that works perfectly for at least 95% of “workhorse” marketing and selling projects… — Copy that hooks your ideal reader and has them instantly wanting to...
Hola! Last time I checked, it was Monday… Which means it’s time to answer your questions! For those of you who may have questions that you haven’t sent in yet, I have an opportunity for you. Usually, my queue is weeks or even months long to answer questions. But from...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
