Is your core offer good enough for you to make a great living?

Is your core offer good enough for you to make a great living?

Is what you’re selling to clients a sustainable way to make a great living? I think it’s really normal for copywriters — especially newer ones — to create an offer that just doesn’t work. You don’t want to overprice. You want to build experience before you promise too...
How to make more money (for everything you do)

How to make more money (for everything you do)

Why is it that one copywriter gets paid $20,000…  $50,000…  Even $100,000 to complete a client project…  While scores of others do almost the same work for $500 or $1,000? Now, before you say that the answer is “results,” I’ll stop you… Because those clients are...
What your customer does (and doesn’t) know…

What your customer does (and doesn’t) know…

When I put on my first webinar campaign, it generated over $400,000 in revenue in a couple weeks… This wasn’t the biggest promotion this client had run.  (I’d written that one a few months earlier).  But it was well above average for this small financial publisher....
How to write powerful sales copy, fast… [7 tips]

How to write powerful sales copy, fast… [7 tips]

Money loves speed… It’s something I learned early on in my marketing career.  And whenever I’ve honored this truth, I’ve definitely seen money coming to me more quickly. Among the many areas you can apply this to is writing fast. I find that the more I can speed up my...
How to drive attendance for live events?

How to drive attendance for live events?

First, sometimes a little break goes a long way… We went on a family adventure this weekend.  It was a 3-day camping trip with some good friends.  Outside.  In tents.  At a state park.  Lots of hiking. And Halloween activities, to boot!  There was a pumpkin roll, down...
One of my most important videos to-date…

One of my most important videos to-date…

I recently heard from one of my most engaged readers that he’d missed this video… I’m taking some time off for a little family adventure today, so I don’t have a new Video Friday issue for you. But this video — recorded almost 3 years ago — continues to color my...
The world is a mirror of what’s inside your mind…

The world is a mirror of what’s inside your mind…

Let’s get deep… The last two days, I’ve delivered ultra-tactical emails that you could plug-and-play into your copywriting and email marketing to get more response. Anytime I get that tactical, I’m bound to swing in the opposite direction. So today let’s talk about...
Objections: The easiest way to address them in sales copy…

Objections: The easiest way to address them in sales copy…

I did this in my first breakthrough control… … For a business opportunity product built around a brand new opportunity that naturally raised some skepticism. I did it in my promotion for The Titans of Direct Response, even when it was hard to object to the massive...
Get more response from every email you send [1 simple tweak]

Get more response from every email you send [1 simple tweak]

Today I want to share a really simple tactic for getting more response… You can actually use this for EVERY email you send.  For marketing emails, including both broadcasts and autoresponders.  As well as for emails you send individually. It’s really easy.  You set it...
How to discuss revisions with copywriting clients…

How to discuss revisions with copywriting clients…

It’s an ugly, terrible fact… Our copywriting is not perfect on the first draft. Actually, it’s not perfect on ANY draft, if you want to get real.  But at some point it’s good enough to test, launch, and then optimize once you know you’ve got something. But between...