The most valuable business role for the next 20 years

If you’re not living under a rock, you know our world is changing at an incredibly rapid pace… Things will become possible within the next few months that as of 12 months ago, we thought were years away.  Artificial intelligence and other technologies are advancing...

How to get people to do what you want

Your entire life will be made better if you truly understand how to get people to do what you want them to do… If you run a business, you only get new customers in through the door if you’re able to figure out how to get them to buy…  And you only get employees lined...

It’s time to stop calling yourself a copywriter

I’ve been in the copywriting game for about a dozen years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...

Sell more now by eliminating these selling roadblocks

Most people who are actively shopping for what you offer will buy it within a couple months to a couple years — the question is, will they buy it from YOU? I don’t have the research at hand, but I recall a study done on people who attended local home and garden shows....

How to successfully outsource one task

Outsourcing is a pain in the butt! That is, if you do it wrong, it can be a real big pain. If you do it right, it can actually be a really fast and effective way to get things done. Let’s face it — we all only have 24 hours in our day.  And preferably we’re NOT...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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