Emotional copywriting: Past failures vs. future success

Emotional copywriting: Past failures vs. future success

If you want to understand emotion and copywriting… Today’s episode could give you a huge breakthrough. Let me say this, as a little teaser… It’s NOT just about emotion. It’s about where that emotion exists in TIME. Connecting negative and positive emotions to the...
Meditation for (ADHD) Copywriters

Meditation for (ADHD) Copywriters

This morning, I was in my 1,887th consecutive daily meditation session when I realized… This is something I find REALLY VALUABLE in my life… And yet I don’t talk about it very much. Huh. So — why not create an episode for you? That’s when I grabbed my journal and...
Billion-Dollar Copywriter David L. Deutsch [interview]

Billion-Dollar Copywriter David L. Deutsch [interview]

David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...
How to Create Offers that Sell [direct response]

How to Create Offers that Sell [direct response]

It almost got me fired… I thought the training itself was great.  Useful.  Helpful content. But as an offer?  As something that was worth our business investing a ton of money and energy into selling? Well, it was destined for failure. But the guy who approved my...
Create your own PERSONAL economy [entrepreneurship]

Create your own PERSONAL economy [entrepreneurship]

Are you worried about the economy today? Are you concerned about inflation, recession, or the market falling? Are you worried about how that might affect YOU? Today: I decided to pull out the stops and talk about the economy with you. And while I talk about some...
Direct Response vs. Brand Advertising [the winner is…]

Direct Response vs. Brand Advertising [the winner is…]

Does direct response marketing still beat brand advertising? This battle is as old as time… One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank… On the other, the image advertisers, who insist that...

How To Capture Attention With Your Marketing & Content

Here’s Rule #1 to getting attention on your marketing and content… Don’t make it about you. Seriously. Your prospect doesn’t care about you and what you want. They don’t care about your interests and priorities. They don’t care about your business, or your products....
There’s no such thing as “Time Management”

There’s no such thing as “Time Management”

“Time management” is really a stupid idea… Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it. And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do. In fact, I...
The book that changed this copywriter’s life…

The book that changed this copywriter’s life…

He was researching how to become a copywriter… … When he stumbled on this book on Amazon… … The book that would change his life. Then today he ran into me on FocusMate… And recognized me… And he was so excited to tell me about it. What was this book that helped him...
Copywriting Miracle! Turning water into wine…

Copywriting Miracle! Turning water into wine…

That was a FUN copywriter call… At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said… “It’s cool to see you turn water into wine…” What was it that made him think I worked this… Copywriting...
10 ways a book can get you clients and customers

10 ways a book can get you clients and customers

Books are a powerful tool for getting clients and customers… I’m sure you’ve heard it said before… She’s/he’s “the expert” because she/he “wrote the book on the topic.” It’s so ingrained in how we think about books. Just knowing someone wrote the book — even if we...
LinkedIn Prospecting FAIL (don’t do this!)

LinkedIn Prospecting FAIL (don’t do this!)

This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten… Seriously, this guy immediately destroyed my trust. And you’d think he’d have seen it coming. You’d think he wouldn’t have done it. Especially with so clear and easy of a way for me to verify...