Pop Music SUCKS (but…)

It sucks to have taste… It sucks to be really smart about something.  It sucks to know what’s good, and what’s not. Because the vast majority of people have absolutely ZERO clue about what makes something good, and what makes it terrible, in your area of expertise. I...

An Emotional Bid

Have you ever heard of an Emotional Bid? What you’re about to read could change every relationship you have for the better. I know that’s a BIG promise — so bear with me. If you apply this lesson, it will deepen and strengthen your connections with loved ones. It can...

Bad news about your “perfect” product idea…

This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed.  Even if they have a perfect product or service...

The Customer Journey & Why People Buy [video]

Why do people buy? Earlier today I did a webinar for BTMSinsiders members on Emotional Direct Response Copywriting. In that, I talked about how, as customers, we take a journey away from a negative situation, and toward a positive situation. For today’s Video Friday...

The 3 Big Ideas [copywriting and creativity]

Creativity is a massive risk… Marketing is often seen as a “creative” field.  But the reality is, creativity can be dangerous.  At least, creativity for its own sake. When creativity pays off, it usually pays off big.  Really big.  But there’s a survivorship bias in...

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