Pop Music SUCKS (but…)

Pop Music SUCKS (but…)

It sucks to have taste… It sucks to be really smart about something.  It sucks to know what’s good, and what’s not. Because the vast majority of people have absolutely ZERO clue about what makes something good, and what makes it terrible, in your area of expertise. I...
An Emotional Bid

An Emotional Bid

Have you ever heard of an Emotional Bid? What you’re about to read could change every relationship you have for the better. I know that’s a BIG promise — so bear with me. If you apply this lesson, it will deepen and strengthen your connections with loved ones. It can...
Bad news about your “perfect” product idea…

Bad news about your “perfect” product idea…

This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed.  Even if they have a perfect product or service...
The Customer Journey & Why People Buy [video]

The Customer Journey & Why People Buy [video]

Why do people buy? Earlier today I did a webinar for BTMSinsiders members on Emotional Direct Response Copywriting. In that, I talked about how, as customers, we take a journey away from a negative situation, and toward a positive situation. For today’s Video Friday...
The 3 Big Ideas [copywriting and creativity]

The 3 Big Ideas [copywriting and creativity]

Creativity is a massive risk… Marketing is often seen as a “creative” field.  But the reality is, creativity can be dangerous.  At least, creativity for its own sake. When creativity pays off, it usually pays off big.  Really big.  But there’s a survivorship bias in...
Get Rich Quick?

Get Rich Quick?

Did you win the $1.5 billion Mega Millions jackpot? I doubt it.  Because you’d probably not have much interest in today’s issue of Breakthrough Marketing Secrets if you had.  Nor would I, if I won, in fact.  I’m sure whomever won — apparently someone who bought a...
How to fight stress and win [according to Harvard]

How to fight stress and win [according to Harvard]

If you want to achieve anything big, you will face stress… How you deal with it will play a HUGE role in what final result you achieve. Take entrepreneurship.  Nearly every level of entrepreneurship exposes you to additional stress.  Starting a business — stress. ...
How to achieve success? [results vs. process]

How to achieve success? [results vs. process]

What result do you want from life? What’s your biggest life success goal? Do you need clients?  Do you need to write more winners? Do you want to build your business? Do you want to create a massive impact? This video breaks down the secret to getting the results you...
Get better every day…

Get better every day…

This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...
How to make your copywriting interesting…

How to make your copywriting interesting…

YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING.  Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...
Sell on value, not on price…

Sell on value, not on price…

Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example.  If I’m creating an ad campaign for a client,...
How to generate leads through direct mail…

How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...
Answer objections as you write…

Answer objections as you write…

Your biggest enemy in selling — in person or in media — is doubt… The moment your prospect stops believing you, you’ve lost the sale. When I was a selling novice, I hated getting objections.  As soon as anyone gave me a reason why they didn’t want to buy, I was out of...