How far are you from striking gold?
I’ve seen it happen over and over again…
Copy that’s good… Sometimes really good… Written by copywriters I respect…
Still is missing something.
Maybe there’s too much in some areas.
Maybe not enough in others.
Maybe something is presented too complexly — and needs to be simplified.
There are a thousand possibilities for improvement…
… And most often, those come from SOMEONE ELSE taking a look at the copy…
Finding where it’s gone 99% of the way…
And revealing the opportunity to take it 1% further…
And strike gold.
Today’s video is about that process.
Yours for bigger breakthroughs,
Roy Furr
Resources mentioned in this video: