How far are you from striking gold?

I’ve seen it happen over and over again…

Copy that’s good…  Sometimes really good…  Written by copywriters I respect…

Still is missing something.

Maybe there’s too much in some areas.

Maybe not enough in others.

Maybe something is presented too complexly — and needs to be simplified.

There are a thousand possibilities for improvement…

…  And most often, those come from SOMEONE ELSE taking a look at the copy…

Finding where it’s gone 99% of the way…

And revealing the opportunity to take it 1% further…

And strike gold.

Today’s video is about that process.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

Resources mentioned in this video:

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