What People Buy [counter-intuitive truth]

What People Buy [counter-intuitive truth]

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Buying behavior is NOT logical… If you sit down and think about what people SHOULD buy… Based on logic and rationality… You’re going to come to a conclusion that’s about 180-degrees opposite of what actually happens in the real world. (That’s usually the case when you...
Breaking out of the Upwork & freelancer job site trap?

Breaking out of the Upwork & freelancer job site trap?

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You’re nothing but a commodity service… If you’re listing your services on job sites… Categorizing yourself alongside everyone else that does those services… And essentially promising the same things… You’ve lost before you started. That’s the essential problem that...
You’re sitting on a goldmine [lead generation]

You’re sitting on a goldmine [lead generation]

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You could have a fortune at your fingertips… This is a really basic lesson in lead generation. One that might seem too basic at first blush. And yet, even highly-successful businesses and smart marketers miss this sometimes. And by correcting it, you could uncover a...
Biz-Opp vs. Real Entrepreneurs

Biz-Opp vs. Real Entrepreneurs

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This might make you uncomfortable… What you’re about to see in today’s video… Might make you realize that you’ve spent THOUSANDS of dollars pursuing the wrong goal. (God forbid if it’s more.) It doesn’t make you a bad person. But it might mean you’re in the wrong...
Release Stress & Anxiety in 5 minutes or less [simple practice]

Release Stress & Anxiety in 5 minutes or less [simple practice]

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This is a very different video than I usually make… It’s not really about marketing, copywriting, sales, or business at all. But it’s incredibly useful to every marketer, copywriter, salesperson, business person, and entrepreneur — as well as every other human being....