Gmail’s snooze functionality gets you clients?

Gmail’s snooze functionality gets you clients?

This is ridiculously simple, but it works to get you more clients… It’s a little trick based on how Gmail works — plus a few other email providers and programs, including Outlook… You can use this trick to turn more prospects into paying clients. It’s all about using...
Split-testing Amazon Book & Product Descriptions

Split-testing Amazon Book & Product Descriptions

It’s an impossible situation, right? You WANT to split test, to make sure you’re using the best possible marketing message to sell your product… … In this case, a book on Amazon. But the platform you’re using — *cough* Amazon *cough* — makes it impossible. So, you’re...
RIP Inbox [POWERFUL email marketing strategy]

RIP Inbox [POWERFUL email marketing strategy]

Well…  That pretty much killed my inbox…  I just sent out a “Question” email to my whole list… And, well, I got a LOT of responses. Well over 100 conversations have started. Subscribers, customers, members of my audience. All ENGAGING with me about their business,...
My Summer Schedule [Copywriter: A Day in the Life]

My Summer Schedule [Copywriter: A Day in the Life]

Today’s episode is very different… I’m not revealing some big marketing secret. I’m not sharing any tips for your copywriting career. None of that. Instead, I wanted to peel back the curtains and give you a peek at what my summer schedule looks like… Some things going...
No More [Marketing] Secrets

No More [Marketing] Secrets

I’ve got a massive MARKETING SECRET for you… Perhaps the biggest secret I’ve ever revealed. On all of my most successful (million+ dollar) marketing campaigns, I’ve used this secret. And it’s arguably behind those successes. Not only that… When I’ve been in the room...
Copywriting Royalties: The Nuts & Bolts!

Copywriting Royalties: The Nuts & Bolts!

I get lots of questions about how copywriting royalties work… How to get royalties, how they’re paid, how to track them… How long you can keep getting checks in the mail… And even how to word the contracts… And today I got yet another subscriber asking almost all...
Strategic Thinking in a Time of Crisis [replay]

Strategic Thinking in a Time of Crisis [replay]

The economy is crashing… And things are likely to get worse before they get better. The US stock market officially entered a bear market — down 20%+ — this week and nothing suggests this collapse has found the floor yet. Every asset class besides housing is tanking…...
Copywriting Tip: Use the LEGO method for powerful Big Ideas

Copywriting Tip: Use the LEGO method for powerful Big Ideas

Today, a copywriting tip that comes from playing with LEGO blocks… For real. If you know how to put together two LEGO blocks… You might just know how to assemble your copywriting research into a Big Idea that has the potential to generate a ton of sales. I’ve heard of...
Your STYLE is costing you sales! [A-List Copywriter Secret]

Your STYLE is costing you sales! [A-List Copywriter Secret]

I used to be in love with the sound of my voice… Except, instead of my actual voice, I was in love with my WRITING voice. But here’s the thing. Nobody really wanted to read THAT writing. It was overly-stylized.  Flowery.  Too much puffery. The STYLE made it about ME...
Copywriters Make More Money: DO THIS for your reader

Copywriters Make More Money: DO THIS for your reader

There’s a common mistake I see in copy — and if you’re making it, it could be killing your sales… Listen: If you wanna make a lot of money as a copywriter, you gotta make the cash register ring. Bar none. Whether you’re writing for clients, an employer, or your own...
World’s Best FREE Sales Training

World’s Best FREE Sales Training

Why don’t YOU have more clients or customers for your business? Is it because you struggle to have conversations with prospects — and close the sale? For many it is. And for many, there are many misconceptions about selling. “Why wasn’t I born charismatic, charming,...
Emotional Reasons Why We Buy [+Dan Kennedy’s 5 Emotions]

Emotional Reasons Why We Buy [+Dan Kennedy’s 5 Emotions]

The rumors of Dan Kennedy’s death were greatly exaggerated… And in the ultimate comeback play, he managed to engineer YET ANOTHER sale of his publishing business… This time to Russell Brunson and the ClickFunnels team. (Seriously, he’s up to 4-5, with Dan collecting a...