A powerful lesson from Pitch Anything by Oren Klaff

So, you want your prospects to pay attention to your selling message? … Knowing if you don’t, the sale’s dead and you don’t eat (in other words, don’t get your royalties or commissions)… The answer about how to make it happen runs contrary to your best logic....

There’s no such thing as B2B or B2C marketing…

“My business is different.” It’s an all-too-common refrain when it comes to approaches to marketing. Sometimes it’s based on the product type.  Sometimes it’s based on industry.  Or location.  Or size of sale.  Or affluence of the target audience. There are a million...

40 ways to improve your offer…

My very first freelance copywriting client was David Bullock… David has an interesting history.  He was an engineer, working on high-end robotics in manufacturing situations. Then, he got involved with marketing, but from an engineering perspective. He learned this...

How to ask for more money — and get it

He wants to know how to negotiate a pay raise, from a past/current client… It’s Mailbox Monday — the day every week where I answer your most pressing questions. Marketing, copywriting, selling, business, life — whatever — if you’ve got a question I’ll take a whack at...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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