What are you willing to do for success? How hard will you work? How much hustle will you invest in reaching your goals? What if I told you you need to invest less? What if I told you that you need to focus on doing the opposite? Don’t get me wrong. I work hard. I...
This is incredibly simple — but profound… I’m going to tell you how to persuade anyone. And if you use this ethically, you have the potential to create substantial success and riches for yourself. In fact, there are many areas beyond business where you could use this....
Most freelancers have absolutely THE WORST attitude on which clients they’ll take… I guess that’s probably why most freelancers don’t make that much money. Seriously. Every salary survey I’ve ever seen for copywriters is pretty dismal. At least, in comparison to what...
I wish I’d read Joe Sugarman’s book again before a recent promo launch… If I had, I may have caught a fatal mistake that caused prospects to stop reading the promo out of the gate. That one mistake alone caused the failure of the campaign — at least for now, until we...
What controls our buying decisions? Why do we decide to buy one product over another? Why do we choose to make a purchase today, when we’ve held off for the last three months? What moves us to finally say yes once we’ve heard the 14th reason we should get something?...
What pain and suffering are you willing to endure to achieve success? If you won’t stick it through — if you can’t cut it — maybe you should bail now. Go get a job digging ditches. Or making widgets in the factory. They may be mind-numbing and physically-grueling. But...
The following is one of the most popular articles on Breakthrough Marketing Secrets… And for that reason, I wanted to share again. While it’s not technically “mind reading” it is a way to get to know what’s going on inside the mind of your market. And the best...
It’s hard enough to please your market — it’s even harder to please regulators… That’s pretty much the theme of writing compliant sales copy. It’s one thing to figure out what problem you’re solving for a market… To...
What’s the most powerful idea I pulled out of the book Expert Secrets by Russell Brunson? That’s the topic of my next One Big Idea video. It seems to be almost a subtle distinction. But it’s also HUGE in terms of impact. Watch the video and see if you agree. You can...
Well, that hurts… Not a lot of copywriters talk about this — neither do entrepreneurs in general, especially not “guru” entrepreneurs. But I’m going to today. Because I think it’s critically important. I think I discuss it way less than I should. And in doing so, I’m...
He said one idea generated a $50,000 customer for his company… I got this testimonial from a reader and BTMSinsiders member last week. Now this is a particularly good testimonial. And you probably sense that in your gut. But can you say why? Can you tease out the...
My first reaction was, “this is so useful!” My second was, “I can’t believe I’ve spent 9 years without it…” Maybe it’s only become NECESSARY because I’m now working with junior writers. In fact, that’s what led me to create this tool in the first place. But now that...
What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...
I just had a HUGE proud parent moment… See why in today’s Video Friday issue of Breakthrough Marketing Secrets… It’s another One Big Idea video, about the book Start With Why by Simon Sinek. I tell the story of my proud parent moment. And how it directly relates to...
Gary Halbert often taught that getting really good at marketing came down to two things… First, you have to understand behavioral psychology. That’s the study of how people behave. You know: Pavlov’s dogs, but with humans. You put a stimulus in front of people, how...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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