Read this before you make your New Year’s Resolutions…

For my very last post of 2016, I’m not going to ask you to read what I wrote… Rather, I’m going to ask you to read an article I’ve linked to before, that I’ll link to again.  An article from Cracked Executive Editor David Wong. 6 Harsh Truths That Will Make You A...

Magic Words That Bring You Riches…

In 1995, direct marketing legend Ted Nicholas published a book titled Magic Words That Bring You Riches… I have it at my side as I write.  It’s an interesting book.  A compelling book.  A useful book for those of us who use language as our primary tool of persuasion —...

Hypnotist “hack” to increase sales conversions

I have more than a passing interest in hypnosis… In fact, it’s been my latest deep dive topic — spending hours reading about it, how it works, why it works, plus listening to and watching any additional resources I can get on it. And this is only my latest round of...

3 steps to be a better copywriter

The copywriting world is full of wannabes and folks who will never be… Just like any other market or group, the copywriting world adheres to the law of 80/20. 80% of success is had by 20% of the people in the industry. And in that top 20%, is another top 20% (4% of...

Merry Christmas!

I’m taking off a bit early today to be with family, so this will be quick… Merry Christmas! And for those of you who celebrate traditions of another religion or none at all, an on-time, belated, or early… Happy Hanukkah! Happy Milad Un Nabi!  Happy Winter Solstice! ...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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