A quick holiday note…

Happy holidays! No matter where you’re from or what religion you might follow (or not), I want to embrace the spirit of the season and wish you and yours the very best. For the next two weeks, my kids are on winter break, and I will be taking significant time off to...

Use these 40 TRIZ principles to grow profitable products…

Good creativity usually isn’t very creative at all… From an outsider’s view, many “creative” processes are thought to be all fun and games (with perhaps a little mind-altering substances mixed in). But live in the copywriting and marketing world for a while — or any...

How to double your odds on every bet you make…

I remember it like it was yesterday. I was already working with Brian Kurtz on the promotion for last year’s Titans of Direct Response once-in-a-lifetime event. Brian had already lined up all the legends.  Dan Kennedy.  Jay Abraham.  Greg Renker.  Ken McCarthy.  Perry...

What makes you tick?

Wanna achieve your goals faster, easier, and with less stress? Let me tell you something.  There are a million productivity gurus out there (including me) who are going to tell you that they have the magic solution. It’s the single-easiest way to sell something....

How to “deliver value” to make your copy sell more…

Today, the answer to the ultimate question of life, the universe, and everything… Rainmaker, today’s lesson is one of the single-most valuable lessons you could learn in high-stakes copywriting…  But it really applies to all copywriting, marketing, and selling. It’s...

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