An easy fix for wimpy marketing and sales copy…

There’s a huge mistake that a lot of novice sales people make that leads to wimpy sales presentations… And, because copywriting, marketing, and advertising are “selling multiplied,” it should come as no surprise that many novice copywriters make the same dang mistake....

The ONLY three big ideas for any selling message…

Can I admit that sometimes I don’t know what I’m doing? I’ll get to what I promised in the subject line — the ONLY three big ideas for any selling message — in a minute.  But first, confession time… A few weeks ago, I promised my next training, High-Velocity...

Copywriting for today’s short attention spans…

Humans today have a shorter attention span than a goldfish! Or so the story goes… I was going to write some kind of intro, but I kept giving away too much, so I’ve deleted all that.  And I’ll reveal my response to this AFTER today’s Mailbox Monday question. And a...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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