Meetings suck! They take too long, cover too little, and feel like a waste of time. If you’re entrepreneurial, I’m guessing you place immense value on your time. Of course you want to make the meetings you need to have as efficient and effective as...
There’s a huge mistake that a lot of novice sales people make that leads to wimpy sales presentations… And, because copywriting, marketing, and advertising are “selling multiplied,” it should come as no surprise that many novice copywriters make the same dang mistake....
Can I admit that sometimes I don’t know what I’m doing? I’ll get to what I promised in the subject line — the ONLY three big ideas for any selling message — in a minute. But first, confession time… A few weeks ago, I promised my next training, High-Velocity...
Before we get into it, I have to share this email I got from a BTMSinsiders member… — Yo Roy. Thanks to you man, (well I put work in my sample) I’m going to be getting a job with Agora. You put it on the list of recommendations to get experience and they want...
Humans today have a shorter attention span than a goldfish! Or so the story goes… I was going to write some kind of intro, but I kept giving away too much, so I’ve deleted all that. And I’ll reveal my response to this AFTER today’s Mailbox Monday question. And a...
I’ve read a ton of business books — this is the best one… We all have our favorite books to recommend. I’ve recommended this book countless times to serious business-builders. Folks who were already successful either growing their own businesses, or helping others...
You can’t even say I dabble in hypnotism… I’ve actually never really practiced it. Not on anyone else, at least. But I’ve spent significant time studying the principles behind hypnotism. Call it intellectual curiosity. Perhaps childish fascination. Whatever it is,...
Imagine if someone were to spend a week spying on you… No, not in a creepy way. Rather, they were spying on you to observe your work habits. To really track what you do on a daily basis. And then, at the end of the week, that person who spied on you has to guess how...
File today’s daily essay under “More stupid mistakes from Roy’s misadventures in trying to master Facebook ads,” with a cross-reference under “Public Service Announcement.” (The public service announcement comes from Googling “What Facebook placements are best for...
Today I have advice that you’re either going to love or hate… And, I have a bit of a damaging admission — that actually serves as an object lesson of the power of this advice. If you want to get really good at copywriting (whether for your business, or your clients’),...
Do you, umm, pause a lot, umm, when you’re speaking? And, ahh, use filler words, you know, like, to fill the silence? How is that impacting others’ perception of you? And how is THAT impacting your success? Here’s a story about that moment where I finally realized...
I’ve given myself too little time to write this… Normally, I block out an hour to write these essays. It’s time that’s blocked out on my calendar, dedicated specifically to this task. When I’m asked how I’m so productive, or how I’m able to write so much, this is the...
Last week, my two teams battled it out… I don’t watch a lot of football. I really like watching individual games. But I just don’t have it in me to get emotionally invested in any sports team for the season. My emotional investment is elsewhere: my family, and my...
Most people I know or have met who play small (and never make a big impact) have one thing in common… Major successes, on the other hand, have the opposite in common. And I don’t care if we’re talking about entrepreneurial success, or ANY calling. Parent, teacher,...
What’s the best way to niche-focus your marketing services business? This question comes up over and over and over again. And it applies to nearly everyone in the marketing services business. Copywriters, traffic specialists, agency owners, the works… If you sell...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
