3 Success Lessons from Completing my 100 Pull-Up Challenge

Here’s your Video Friday issue… I did it!  Today, I did 100 pull-ups… It was NOT easy.  I wanted to give up.  But I persisted, and I achieved my goal. In doing so — and reflecting on this success — I was reminded of 3 big lessons that apply throughout your life, far...

Best start for copywriters, part 2…

Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...

Best way to get started as a copywriter…

Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge).  This is, rather, a genuine enquiry into...

Be a better copywriter with CONTEXT

“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...

Getting new clients (and ending the feast-famine cycle)

Let’s talk about how to get more clients, giving you more money, more often… Welcome back!  I hope you had a safe and happy Thanksgiving, with plenty to be thankful for. It’s Mailbox Monday, the day where I answer YOUR questions about marketing, copywriting, selling,...

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