Here’s your Video Friday issue… I did it! Today, I did 100 pull-ups… It was NOT easy. I wanted to give up. But I persisted, and I achieved my goal. In doing so — and reflecting on this success — I was reminded of 3 big lessons that apply throughout your life, far...
Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...
Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge). This is, rather, a genuine enquiry into...
“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...
Let’s talk about how to get more clients, giving you more money, more often… Welcome back! I hope you had a safe and happy Thanksgiving, with plenty to be thankful for. It’s Mailbox Monday, the day where I answer YOUR questions about marketing, copywriting, selling,...
Let’s talk about Thanksgiving, and gratitude… First, a little housekeeping. Thanksgiving break starts tomorrow, so you won’t see any Breakthrough Marketing Secrets essays on Wednesday, Thursday, or Friday. I’ll be back on Monday, November 26th, and I think it’ll be...
Stories are the most effective means of persuasion — they’re also AWESOME for email autoresponders… At the very bottom of this email, you’ll find a very generous testimonial I just received for my Story Selling Master Class. It is NOT today’s Mailbox Monday question,...
What if your barriers in business and your career had nothing to do with your business or career? What if the real breakthrough you’re looking for came from looking at another area of your life entirely? Today, a model, picked up from an author I read voraciously in...
Most people would mistake this for a lesson that originated with Jay Abraham… After all, of all the modern masters of marketing, he’s the one who teaches this principle most often. And today, as I understand it, Jay’s methods have helped his clients generate well over...
Are you a serious student of marketing, advertising, copywriting, and direct response? If you are, you’ve probably read Scientific Advertising by Claude Hopkins at least once. If you don’t have it yet, I offer a free download of the Scientific Advertising audiobook...
Today’s issue will be a little bit different… I have a handful of themes that all fall under the category of, “I am not an idiot.” Not just me having that reaction. Rather, ANYBODY having that reaction. Including your prospects. This is really powerful stuff. Nobody...
“There’s riches in niches…” I’ve heard this said over and over (and over) again. And in general, I agree with it. In fact, it’s part of the reason I’ve doubled-down recently on the financial copywriting bit, and largely ignored almost every other opportunity that’s...
Can you smoothly transition into asking for money? It’s the moment of truth… You’ve set up your prospect’s need, want, and desire for your product or service… They know you have something to sell them — and they want it. But how do you make that transition WITHOUT it...
Let’s talk about success. Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum where a new copywriter was asking for advice. He railed off the long lists of all the advantages he...
Yesterday, I was on a single phone call for about three hours… It wasn’t chit-chat, or some mindless meeting. In fact, it was intensely productive. On the call, I went through most of the thinking and outlining for a brand new financial promotion. It’s the kind of...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
