What is the role of advertising and marketing?

The following is an excerpt from my upcoming book, Breakthrough Marketing Secrets. In Your Fast Start Guide, I discussed the first and last job I had before going out on my own as an in-demand marketing consultant. I explained how I started in the marketing department...

Grab a pen and some paper for this one…

Today, an old and familiar trick… And a challenge! Whether you write copy for your own business, or for clients, there’s one thing that’s for certain… If you write better copy, you will earn more. (It’s why, even though a good portion of my list are business owners...

If you’ve ever felt too broken or insecure for success

You may or may not know this yet, but I studied psychology in college. Specifically, I probably fit somewhere in the Human Potential Movement. I didn’t care so much about how to fix people. Or really, understanding all the psychoses and neuroses humans face. I was...

Bring on the unsubscribes!

There’s a huge fallacy in internet and direct marketing. It’s that bigger list = better list… “The more people I have on my list, the better…” They think… “Because I want more people to sell to.” And I get it… The idea is that every person is a potential sale… Every...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...