The following is an excerpt from my upcoming book, Breakthrough Marketing Secrets. In Your Fast Start Guide, I discussed the first and last job I had before going out on my own as an in-demand marketing consultant. I explained how I started in the marketing department...
Today, an old and familiar trick… And a challenge! Whether you write copy for your own business, or for clients, there’s one thing that’s for certain… If you write better copy, you will earn more. (It’s why, even though a good portion of my list are business owners...
You may or may not know this yet, but I studied psychology in college. Specifically, I probably fit somewhere in the Human Potential Movement. I didn’t care so much about how to fix people. Or really, understanding all the psychoses and neuroses humans face. I was...
Most marketers and business owners have ZERO clue about the best way to grow their business. Ask 95% of marketers, and they’ll focus exclusively on the next new customer… And the next new customer… And the next new customer. It’s the other 5% who are able to build...
There’s a huge fallacy in internet and direct marketing. It’s that bigger list = better list… “The more people I have on my list, the better…” They think… “Because I want more people to sell to.” And I get it… The idea is that every person is a potential sale… Every...
Gary Bencivenga is widely regarded as “The World’s Best Copywriter.” Nearly every top copywriter today cites Gary as one of their inspirations. One piece he wrote mailed over 100 million pieces profitably. Good controls mail over 1 million pieces. This was 100X that....
I can’t say much… YET… But I HAVE been given permission to share this picture for Brian Kurtz’s upcoming event… This WILL be a truly “once in a lifetime” event for direct response marketers, copywriters, and business builders....
I’m going to take a moment here away from copywriting and the details of effective marketing… To address what’s a common question especially among the younger entrepreneurs and copywriters in my fold… One of my readers, James, has a kid on the way (congrats!)… And he...
Below, an article from my friend Steve Roller about… Drum roll… Copywriting! In case you haven’t noticed, I talk a lot about copywriting. I think a lot about copywriting. Even if you’re not a copywriter, you should be paying attention. Because the most successful...
Even if you don’t consider yourself “a copywriter” this is a critically-important message. Short of my earliest lessons introducing me to the fundamentals of “sales multiplied” direct response copywriting… There’s one thing that’s had more impact than anything else on...
I want to give you a hugely awesome free gift, explained below. And I’m going to do it in exchange for — drum roll please — NOTHING! At least, I’m not going to ask anything of you in advance. But I WILL ask you to do something AFTER you get the gift. Let me explain....
You’ve heard it before… “10X as many people read your headline as read the rest of the ad.” “If you can capture someone’s attention with your headline, 80% of your selling job is done.” “The headline is the most important part of a successful ad.” And so on. That’s...
November 2009. Delray Beach, Florida. I’d been in marketing for a few years… Been a part-time freelance copywriter for a couple of those, too (on top of my full-time job). I decided to bite the bullet and go to my very first AWAI Bootcamp. I’d already been doing some...
Today I’d like to tell you about what I consider to be the most valuable skill in business. It’s the secret to… Starting a successful business from scratch… Growing the biz, once you have it going… Getting customers to do business with you again and again… Creating...
From a personal email I wrote recently — if you hire copywriters, this is how you want to think if you want to build a $100+-million company… Quick story. I’m currently working with Brian Kurtz at Boardroom/Bottom Line. We’re putting together the promotion and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[true story] How one piece of paper made me a star copywriter](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/05/clayton-makepeace.jpg)
