“The perceived competition is much greater than the actual competition.” I took that note as I was listening to the MFCEO podcast. It was something Andy Frisella said. WHY are perceptions much greater than reality? And what’s your REAL biggest competition? It’s all in...
So, you’re trying to build your email list? That’s great. In fact, that’s a priority of mine, now and into the future. But the question is: How? I had a newer marketer reaching out to me, asking this basic question. He’s started to create content. He wants to...
What I’m about to tell you could be interpreted on two levels… — On one level, it’s going to look like I’m trying to sell you my copy review service. And you know what? I am. To a degree… — On another level, I’m delivering pure-value content — in fact, this is one...
Here are five ways, guidelines, ideas, principles to write more compelling ad copy… Inspired by this episode of The Perpetual Traffic Podcast… Know who you’re speaking to… If you don’t really understand your audience, it’s impossible to be compelling. The first and...
It’s time to get you some new clients… The last time I wrote about this, a long-time friend and colleague made a really good point. If you can’t get clients for your own business (because of either confidence or capability), what are you doing pitching others? But...
I decided to have a little fun with this one. I eat an orange on camera. But there’s a reason — and it has everything to do with writing high-converting, highly-profitable marketing copy. I’ll save it for the video. Enjoy! Links mentioned in this video: —...
This is what earns the big bucks… Okay, so that’s a kinda cheesy way to say it. But it’s 100% true. Way back when I was getting into marketing, I realized there were two kinds of marketers. And especially, two kinds of copywriters… — Those who could sell to EXISTING...
“Shoot first, ask questions later.” I have to admit, I’ve done that too many times. At least, when it comes to my marketing campaigns. And in most cases, those are the campaigns that are most likely to fail. There are at least three questions — explained below — that...
Earlier today, I announced a live webinar I’m doing on Thursday afternoon… It’ll be a bonus addition to my High-Velocity Copywriting Templates program. Which means it’s for BTMSinsiders members only. The webinar is on the Clayton Makepeace outline. It’s the one I...
Prospects lie to you… It’s a fact of sales. For the most part, people are flat-out liars. They won’t tell you the truth. Especially if you’re trying to get them to make a decision — such as give you money. I think that’s what’s going on with today’s Mailbox Monday...
Have you ever spent hours lost in research and wondered if all that time was wasted? It’s a fair enough question… In fact, I just spent hours digging into highly-effective Facebook Ads strategy… And I asked myself the same thing. That’s what today’s Video Friday...
I H8 when PPL use TXT MSG abbreviations LOL… (Seriously. I use proper grammar and punctuation in nearly all my texts.) And dude, yer slang is killin’ me… But let’s keep it real… This is how people talk. And especially, this is how they write online. Yes, in...
One of the deepest levels of motivation is good versus evil… If you’re looking to move someone to your cause, your mission, your purpose, your product or service, this is the most powerful thing you can have on your side. Because if you can help someone fight their...
Let’s get really tactical, and talk about guarantees… I seldom focus on really granular, tactical elements of copywriting here. Mostly because tactics will always take a back seat to the more powerful principles and strategies I prefer to write about. But if you like...
So… You’ve picked a niche — but is it any good, and if so, how do you find the clients in it? It’s Monday… Which means I’m digging in my Mailbox, to answer YOUR questions. Today’s question is from a new copywriter… Looking to get started… Who wants to know if...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Your greatest competition – and how to beat it… [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/2018-03-30-video-screenshot.jpg)
![3 Questions for faster Email List Building [plus a tip]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/ea37b50628f2033ecd0b470de7444e90fe76e7d71bb2144695f2c8_640_list-building-300x168.png)
![The 60-minute copywriting transformation… [the power of a copy review]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/copy-review-checklist-300x200.jpg)
![[Video] My inside/outside discovery about high-converting marketing copy (the one where I eat an orange)](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/0-1.jpg)
![[true story] How one piece of paper made me a star copywriter](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/eb3db90628f0013ecd0b470de7444e90fe76e7d718b416459df2c0_640_shortcut-300x225.jpg)
![Research time is never wasted [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/2018-03-16-video-screenshot-480x270.jpg)
![8 great battles in the war between good and evil [copywriting/selling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/yNlTCN9-good-vs-evil-wallpaper-300x169.jpg)
