Your greatest competition – and how to beat it… [video]

“The perceived competition is much greater than the actual competition.” I took that note as I was listening to the MFCEO podcast. It was something Andy Frisella said. WHY are perceptions much greater than reality? And what’s your REAL biggest competition? It’s all in...

3 Questions for faster Email List Building [plus a tip]

So, you’re trying to build your email list? That’s great.  In fact, that’s a priority of mine, now and into the future. But the question is: How? I had a newer marketer reaching out to me, asking this basic question. He’s started to create content.  He wants to...

5 ways to write more compelling ad copy…

Here are five ways, guidelines, ideas, principles to write more compelling ad copy… Inspired by this episode of The Perpetual Traffic Podcast… Know who you’re speaking to… If you don’t really understand your audience, it’s impossible to be compelling.  The first and...

An alternative approach for cold-pitching clients…

It’s time to get you some new clients… The last time I wrote about this, a long-time friend and colleague made a really good point.  If you can’t get clients for your own business (because of either confidence or capability), what are you doing pitching others? But...

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