Your greatest competition – and how to beat it… [video]

Your greatest competition – and how to beat it… [video]

“The perceived competition is much greater than the actual competition.” I took that note as I was listening to the MFCEO podcast. It was something Andy Frisella said. WHY are perceptions much greater than reality? And what’s your REAL biggest competition? It’s all in...
3 Questions for faster Email List Building [plus a tip]

3 Questions for faster Email List Building [plus a tip]

So, you’re trying to build your email list? That’s great.  In fact, that’s a priority of mine, now and into the future. But the question is: How? I had a newer marketer reaching out to me, asking this basic question. He’s started to create content.  He wants to...
5 ways to write more compelling ad copy…

5 ways to write more compelling ad copy…

Here are five ways, guidelines, ideas, principles to write more compelling ad copy… Inspired by this episode of The Perpetual Traffic Podcast… Know who you’re speaking to… If you don’t really understand your audience, it’s impossible to be compelling.  The first and...
An alternative approach for cold-pitching clients…

An alternative approach for cold-pitching clients…

It’s time to get you some new clients… The last time I wrote about this, a long-time friend and colleague made a really good point.  If you can’t get clients for your own business (because of either confidence or capability), what are you doing pitching others? But...
3 questions to ask before launching any marketing campaign

3 questions to ask before launching any marketing campaign

“Shoot first, ask questions later.” I have to admit, I’ve done that too many times.  At least, when it comes to my marketing campaigns. And in most cases, those are the campaigns that are most likely to fail. There are at least three questions — explained below — that...
[true story] How one piece of paper made me a star copywriter

[true story] How one piece of paper made me a star copywriter

Earlier today, I announced a live webinar I’m doing on Thursday afternoon… It’ll be a bonus addition to my High-Velocity Copywriting Templates program.  Which means it’s for BTMSinsiders members only. The webinar is on the Clayton Makepeace outline.  It’s the one I...
What to do when prospects say “yes” to make you go away…

What to do when prospects say “yes” to make you go away…

Prospects lie to you… It’s a fact of sales.  For the most part, people are flat-out liars.  They won’t tell you the truth.  Especially if you’re trying to get them to make a decision — such as give you money. I think that’s what’s going on with today’s Mailbox Monday...
Research time is never wasted [video]

Research time is never wasted [video]

Have you ever spent hours lost in research and wondered if all that time was wasted? It’s a fair enough question… In fact, I just spent hours digging into highly-effective Facebook Ads strategy…  And I asked myself the same thing. That’s what today’s Video Friday...
The new style of conversational copy…

The new style of conversational copy…

I H8 when PPL use TXT MSG abbreviations LOL… (Seriously.  I use proper grammar and punctuation in nearly all my texts.) And dude, yer slang is killin’ me… But let’s keep it real… This is how people talk. And especially, this is how they write online. Yes, in...
Copywriting Tip: How to present your guarantee…

Copywriting Tip: How to present your guarantee…

Let’s get really tactical, and talk about guarantees… I seldom focus on really granular, tactical elements of copywriting here.  Mostly because tactics will always take a back seat to the more powerful principles and strategies I prefer to write about. But if you like...