Where The Easy Road Gets You…

Today, your Video Friday video, and a holiday announcement… Your video… Announcement: I’m taking a Christmas break… First, I want to wish you a Merry Christmas, and a Happy New Year… And if these are not your holidays, I still wish you the love and kindness and joy...

I need a Publisher in 2019 [partnership]

This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets.  And it could turn into an opportunity for the right fan or follower. I could make...

Here’s what you can control…

Understand this, and everything about life will be better… In the world of direct response, our success or failure is determined by something we have very little actual control over…  The response of the marketplace to our messages, to our offers, to what we are...

Manipulation

This is one of those essays that comes with a disclaimer… What I’m about to write about could be used very UN-ethically. Because it gets at the core of how to make someone feel terrible, to make them behave in a certain way — such as buying your product. And, in fact,...

“its not for free” [success]

Want to know how to FAIL at your career and business? You can take two different approaches to learning how to be successful. One is you can focus on all the things you need to do right to succeed. The other is you can look at all the reasons people fail, and avoid...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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