Lead generation secrets for copywriters and consultants…

Lead generation secrets for copywriters and consultants…

I can’t help it. I think I’ve said this before.  And I’m sure I’ll say it again. I originally started Breakthrough Marketing Secrets as a way to talk to BUSINESS OWNERS about the world’s most effective direct response marketing strategies. But what’s that saying? “You...
I was wrong…  (RE short copy vs. long copy)

I was wrong… (RE short copy vs. long copy)

Oh no, here it comes!  I have to admit…  I was wrong! You see, for a long time I’ve made an assumption about short copy versus long copy. As you probably know by now, I’m the kind of copywriter who writes long copy that’s 12,000 words long and doesn’t mention the...
Pay to play: what winners know that scares losers…

Pay to play: what winners know that scares losers…

Do you ever watch nature shows? You know the ones I’m talking about.  A hushed voiceover explains how the lioness is using the cover of the grass to sneak up on the antelope…   When suddenly the lioness jumps, and the chase is on. The suspense is real — and it’s life...
Make more by doing less…

Make more by doing less…

There’s another dark side to undervaluing your work… Very few people in business really understand pricing.  Specifically, how much their clients and customers are willing to pay for something they couldn’t come up with on their own. And it doesn’t have to be because...
Copywriters: You’re leaving a TON of money on the table…

Copywriters: You’re leaving a TON of money on the table…

You have no clue how much money you’re leaving on the table… I’ve never had a good reason to think Dan Kennedy was wrong about this. But it took me a long time to believe it enough to prove him right. When I attended my first AWAI Bootcamp in 2009, Dan Kennedy was the...