![Uncover the secret codes hidden in winning ads and sales letters…]()
by Roy Furr
Have you ever noticed how many copywriters like to use “hidden secrets” in headlines, bullets, and in copy in general? Have you ever wondered why that is? Well, I’ll tell you this — one reason is… It works! But why does it work? Curiosity. It might of killed the...
![Lead generation secrets for copywriters and consultants…]()
by Roy Furr
I can’t help it. I think I’ve said this before. And I’m sure I’ll say it again. I originally started Breakthrough Marketing Secrets as a way to talk to BUSINESS OWNERS about the world’s most effective direct response marketing strategies. But what’s that saying? “You...
![Project proposals: you’ve sent it, now all you hear is crickets…]()
by Roy Furr
I’m shaking things up a bit this week. As my readership continues to grow (thank you for telling your friends and colleagues about this awesome email you get every day, and for sharing on social media), I’ve been getting A LOT of questions for my Mailbox Monday...
![The dirty truth about writing winning ads, VSLs, and sales letters…]()
by Roy Furr
Let’s get dirty… What? What do you think I’m talking about? 😉 It’s only the dirtiest, ugliest, grimiest, least glorious part of being a really good copywriter. And it’s the same dirty, ugly, grimy task whether you’re a freelancer or write for your own business....
![The secret money strategy of high-growth, high-profit businesses….]()
by Roy Furr
What a powerful, life-changing week! I may just be full of myself, but I think I’ve just delivered you tens, even hundreds of thousands of dollars worth of value this week alone. (That is, if you use it.) First, on Monday, I broke down positioning, why it’s critical...
![What you’re selling isn’t what they want… (Understanding buyer psychology)]()
by Roy Furr
One of the reasons very few people ever get very good at selling (in person or as a copywriter) is that they think they’re selling something that they’re not… And this applies to just about anything you’re selling. We’re taught, when we learn to sell, that we need to...
![Takeaway Selling: What it is, why it works, how to do it like a Rock Star]()
by Roy Furr
This is the issue I have been waiting for this week. Read every word. That’s a requirement. What I’m about to share with you dramatically increased my success. The application of this one principle is my biggest secret behind charging 10X more now than when I my...
![The #1 most critical element to selling services (and sometimes products)]()
by Roy Furr
Do this wrong, you fail. I know that’s a rather dire and absolute statement, but I’m growing ever-more convinced of its truth. In a moment here, I’m going to tell you about the one thing that I’ve come to realize is THE most critical element of business. And this is...
![Essential “Positioning” lessons for copywriters and consultants…]()
by Roy Furr
I’m charged up and ready to go… More details to come, but I’m sick of being my own worst enemy in business, and so there are some things changing around here. Note: Right now, there’s no danger to Breakthrough Marketing Secrets. You’re still going to keep getting the...
![I was wrong… (RE short copy vs. long copy)]()
by Roy Furr
Oh no, here it comes! I have to admit… I was wrong! You see, for a long time I’ve made an assumption about short copy versus long copy. As you probably know by now, I’m the kind of copywriter who writes long copy that’s 12,000 words long and doesn’t mention the...
![The single-most powerful word in advertising (and it’s NOT what you think!)]()
by Roy Furr
I just got exceptionally frustrated with some changes I saw made to a piece of copy… And I’m going to vent to you. The good news? There’s a lesson in it. A really powerful one. It’s about what I consider to be the single-most powerful word in advertising. … And, an...
![Pay to play: what winners know that scares losers…]()
by Roy Furr
Do you ever watch nature shows? You know the ones I’m talking about. A hushed voiceover explains how the lioness is using the cover of the grass to sneak up on the antelope… When suddenly the lioness jumps, and the chase is on. The suspense is real — and it’s life...
![Make more by doing less…]()
by Roy Furr
There’s another dark side to undervaluing your work… Very few people in business really understand pricing. Specifically, how much their clients and customers are willing to pay for something they couldn’t come up with on their own. And it doesn’t have to be because...
![Copywriting: “How can I pick the best niche?” (& where to find money)]()
by Roy Furr
It’s Monday — and that means it’s time for me to dig in the ol’ mailbox and see what kind of questions I can answer for YOU. Remember, every Monday is Mailbox Monday. That’s when I answer YOUR biggest questions on business, copywriting, selling, marketing, life, and...
![Copywriters: You’re leaving a TON of money on the table…]()
by Roy Furr
You have no clue how much money you’re leaving on the table… I’ve never had a good reason to think Dan Kennedy was wrong about this. But it took me a long time to believe it enough to prove him right. When I attended my first AWAI Bootcamp in 2009, Dan Kennedy was the...
