[Best of] The Architecture of A-List Copywriting Skills

[Best of] The Architecture of A-List Copywriting Skills

I seldom have an original idea — this is probably the most important one I’ve ever had… Most of what I share with you are ideas I get from being relentlessly dedicated to my own ongoing education.  When an idea captures my interest, I save it.  And it turns into an...
My favorite testimonial (and why it works)

My favorite testimonial (and why it works)

Every single one of the Amazon reviews for my book, The Copywriter’s Guide To Getting Paid are 5-star reviews, except one… See for yourself here. Today, I want to talk about that 4-star review, why it’s actually a really good thing, and how to use similar reviews to...
5 1/2 Market Research Shortcuts…

5 1/2 Market Research Shortcuts…

Let’s talk about how to find a bunch of people who want to give you money! I recently wrote an article titled Who the heck are you marketing to? On Buyer Personas… It was all about the value of market research, and knowing specifically who you’re marketing to. ...
How my broken brain programmed me for success…

How my broken brain programmed me for success…

Sometimes, my brain feels really, really broken… I don’t want you to feel sorry for me.  That’s most definitely NOT why I’m writing this.  In fact, by the end you may wish your brain was broken in the way mine is.  Or, if it is, you may actually learn to embrace it…...
3 Half-Truths About Copywriting…

3 Half-Truths About Copywriting…

Are you ready for this? I’m coming out swinging.  To tear down some of the biggest myths of the copywriting and direct response world. Namely: The world’s best copywriters swipe… Retire this year and still make as much money as most doctors… One great sales letter...
This mindset maximizes sales and persuasion

This mindset maximizes sales and persuasion

What I’m about to tell you could completely change your life… This is — perhaps — the most powerful persuasion secret.  The secret to selling more — without selling hard.  The secret to being the kind of person that people want to do things for, instead of just get...
List of companies hiring new copywriters

List of companies hiring new copywriters

I’ve got that feeling: Today’s issue will be a little bit of tough love… This is one of those questions I get a lot.  And, it’s a question I don’t really like to answer.  Because whenever I do, the answer is unforgiving.  Even if it’s in the best interests of the...
NSFW truth about YOU…

NSFW truth about YOU…

I was just having a conversation that made me remember this video… It’s about YOU.  And some of the language in it is NSFW. That’s it for today.  Make it a great weekend. Yours for bigger breakthroughs, Roy...
Winnin’ ain’t easy…

Winnin’ ain’t easy…

I’ve been head-down in a big project all day… Didn’t really want to rip myself away from it to write this.  But I have a standing appointment with your inbox at 4 PM Central time, and these issues come without fail. Aside from two phone calls earlier, this big project...