[Best of] The Architecture of A-List Copywriting Skills

I seldom have an original idea — this is probably the most important one I’ve ever had… Most of what I share with you are ideas I get from being relentlessly dedicated to my own ongoing education.  When an idea captures my interest, I save it.  And it turns into an...

[Best of] My response to a copywriter looking for career advice

What you’re about to read is one of my most popular, most “viral” posts on Breakthrough Marketing Secrets… In fact, you may have read it before.  Even if you have, give it another read.  Especially if you’re a copywriter. But why am I republishing? Well, summer’s...

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