Going into any business and creating huge revenue and profit breakthroughs is actually pretty simple… I was thinking about this earlier today. Doing some brainstorming. And I thought that if I looked back at all of my really big successes with clients… If I looked at...
We’re all idiots. I’m an idiot — and you’re an idiot, too! “How dare you, Roy?!” you say! “How dare you insult my…” Hold on. I get it. Nobody likes being called an idiot. But let me give you some context before you just blow me off. We’re all idiots when it comes to...
Ben Simkin is one of Australia’s smartest marketers. He’s a direct student of Jay Abraham. He’s helped his clients generate over $1,485,000,000 in increased sales. (Yes, that’s one and a half billion — NOT million, like so many marketers celebrate.) He built one...
What a whirlwind! So… Thursday someone breaks into my house… Sunday my web host breaks all my websites… And — if you’re superstitious and believe in the law-of-threes, I’m overdue for another catastrophe! Good thing I’m not too superstitious! Today I’m finally...
Quick reminder: you have 8 HOURS left to snag a copy review from me at an enormous savings! Yesterday I shared the crazy story of the guy who came into our house in the middle of the night… And how I ATTACKED him — landing a good 5 or 6 punches — to get him out of the...
Wow! It’s been a heck of a day. I wrote you an email earlier today, with only the sparsest details of what happened. I wanted to wait for my regularly daily issue to fill you in on the full story. I’d set my alarm for 4 AM this morning. It’s a little earlier than I...
I’ve got a feeling this is one of those essays that’s going to turn OFF more people than it turns ON. Heck, even the title reads more like something you’d find in a progressive academic treatise than in anything having to do with marketing. But if you’ll stick with me...
What you’re about to read is a double-purpose article. I have a friend and colleague who wanted it for his print newsletter, and I asked if I could also share it with you. It’s targeted at a total beginner, but maybe you’ll find it useful! — A few years back, before...
Let’s get right to it! Today’s Monday, and that means it’s time to open up the ol’ mailbox, and see what kind of questions you have for me! Today’s question is a good one, from Chris, a financial copywriter based in the UK, and a successful coaching client of mine...
It’s hard to believe. Yesterday was the 2nd anniversary of my first issue of Breakthrough Marketing Secrets. As of yesterday, I’ve published 500 posts to the site. Approximately 686,000 words, according to the Scrivener file where I write every day’s issue. And I’ve...
A week ago today, American Idol crowned its final champion… 15 seasons in, I was like a lot of the fans who’d picked it up from time to time. I wasn’t paying too much attention any more. It was definitely a phenomenon. It, more than any other show, was the...
I grow even more convinced of this by the day… About a month ago, I wrote an article about a concept called “pay to play”. The most basic description of this idea is that you benefit by paying for expertise. Sure, you get a lot from reading my free daily email. But...
I really like selling high-ticket items… There’s a ton of money to be made in selling low-ticket items to mass markets. When you can “move the mass millions” — a phrase from Rosser Reeves’ definition of a Unique Selling Proposition — the world is your oyster....
Today’s issue is going to be an overview of some of my most important strategic thinking! It’s Monday, which means it’s time to open the ol’ mailbox. (Yes, I’ve been answering mailbox questions every day for the last two weeks, but here’s one more as we get back on...
Heya! You know you’re doing the right thing when people start coming out of the woodwork asking to give you money. I got an email last night from someone who was practically begging me to release a course or program on the kind of high-level copywriting my clients pay...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
