![8 Ways to Create Instant Breakthroughs in Any Business]()
by Roy Furr
Going into any business and creating huge revenue and profit breakthroughs is actually pretty simple… I was thinking about this earlier today. Doing some brainstorming. And I thought that if I looked back at all of my really big successes with clients… If I looked at...
![How to run the most profitable ad, every time…]()
by Roy Furr
We’re all idiots. I’m an idiot — and you’re an idiot, too! “How dare you, Roy?!” you say! “How dare you insult my…” Hold on. I get it. Nobody likes being called an idiot. But let me give you some context before you just blow me off. We’re all idiots when it comes to...
by Roy Furr
Ben Simkin is one of Australia’s smartest marketers. He’s a direct student of Jay Abraham. He’s helped his clients generate over $1,485,000,000 in increased sales. (Yes, that’s one and a half billion — NOT million, like so many marketers celebrate.) He built one...
![Catching your flubs before they happen — self-reviewing your sales copy…]()
by Roy Furr
What a whirlwind! So… Thursday someone breaks into my house… Sunday my web host breaks all my websites… And — if you’re superstitious and believe in the law-of-threes, I’m overdue for another catastrophe! Good thing I’m not too superstitious! Today I’m finally...
![The value of reaching out for a helping hand…]()
by Roy Furr
Quick reminder: you have 8 HOURS left to snag a copy review from me at an enormous savings! Yesterday I shared the crazy story of the guy who came into our house in the middle of the night… And how I ATTACKED him — landing a good 5 or 6 punches — to get him out of the...
![I tried to punch his face!]()
by Roy Furr
Wow! It’s been a heck of a day. I wrote you an email earlier today, with only the sparsest details of what happened. I wanted to wait for my regularly daily issue to fill you in on the full story. I’d set my alarm for 4 AM this morning. It’s a little earlier than I...
![The collision of social and economic class with sales and marketing….]()
by Roy Furr
I’ve got a feeling this is one of those essays that’s going to turn OFF more people than it turns ON. Heck, even the title reads more like something you’d find in a progressive academic treatise than in anything having to do with marketing. But if you’ll stick with me...
![A simple side business to give you extra income every month…]()
by Roy Furr
What you’re about to read is a double-purpose article. I have a friend and colleague who wanted it for his print newsletter, and I asked if I could also share it with you. It’s targeted at a total beginner, but maybe you’ll find it useful! — A few years back, before...
![The #1 Secret To Successfully Launching A Membership Site]()
by Roy Furr
Let’s get right to it! Today’s Monday, and that means it’s time to open up the ol’ mailbox, and see what kind of questions you have for me! Today’s question is a good one, from Chris, a financial copywriter based in the UK, and a successful coaching client of mine...
![Breakthrough Marketing Secrets is now 2 years old!]()
by Roy Furr
It’s hard to believe. Yesterday was the 2nd anniversary of my first issue of Breakthrough Marketing Secrets. As of yesterday, I’ve published 500 posts to the site. Approximately 686,000 words, according to the Scrivener file where I write every day’s issue. And I’ve...
![Secret to winning from final American Idol champion…]()
by Roy Furr
A week ago today, American Idol crowned its final champion… 15 seasons in, I was like a lot of the fans who’d picked it up from time to time. I wasn’t paying too much attention any more. It was definitely a phenomenon. It, more than any other show, was the...
![2 more of examples of how the world’s most successful people use “pay to play”…]()
by Roy Furr
I grow even more convinced of this by the day… About a month ago, I wrote an article about a concept called “pay to play”. The most basic description of this idea is that you benefit by paying for expertise. Sure, you get a lot from reading my free daily email. But...
![High-ticket selling — why it will make you rich, and how to do it…]()
by Roy Furr
I really like selling high-ticket items… There’s a ton of money to be made in selling low-ticket items to mass markets. When you can “move the mass millions” — a phrase from Rosser Reeves’ definition of a Unique Selling Proposition — the world is your oyster....
![How to help companies in [fill-in-the-blank] industry make more sales]()
by Roy Furr
Today’s issue is going to be an overview of some of my most important strategic thinking! It’s Monday, which means it’s time to open the ol’ mailbox. (Yes, I’ve been answering mailbox questions every day for the last two weeks, but here’s one more as we get back on...
![Who hires B2B copywriters for case studies, white papers, and more?]()
by Roy Furr
Heya! You know you’re doing the right thing when people start coming out of the woodwork asking to give you money. I got an email last night from someone who was practically begging me to release a course or program on the kind of high-level copywriting my clients pay...
