What’s the one magic number in business that — when you get it right — lets you dominate your market? Yesterday, I shared my thoughts on what I’ve called magic numbers. These are the 80/20 of the sports statistics world — the select few statistics that make a...
I need to see the movie Moneyball… I’m not huge on baseball anything. Going to a game is fun, but I like the speed of hockey better. I think the last baseball movie I really liked was Field of Dreams, and I was 7 when that came out. But I think I’d like Moneyball....
Hi, my name is Roy, and this is a cello. In a moment, I’ll share with you what this cello taught me about how to be a better copywriter, and specifically, how I consistently churn out the best possible copy every time I write. But before I can do that, I need to pull...
I’ve come to think very differently about copywriting than the way it is normally taught… I was writing an email earlier today, and I opened it with, “Frankly, I’m puzzled…” Now, any serious student of direct marketing — especially if you’ve studied Dan Kennedy — will...
You’re about to discover an incredible secret about the innermost functioning of the human mind! Bold claim, I know. But hear me out. You know you’ve hit on something good when you can make immediate parallels in multiple unrelated fields… And they ALL serve as...
Niche products are easier to sell than mainstream products — but how do you find the right niche? If you’ve been in marketing for any length of time, you’ve probably been told (or learned the hard way, or both) that the more focused your message is, the easier it is...
January has been “copywriting royalties” month for me… — Just today, one of the most popular articles I ever wrote for AWAI — on royalties and how to get them — was republished in their Golden Thread email newsletter. (Link below, plus more.) — A couple weeks back, I...
I’m writing this essay early today. It’s 5:28 AM as I start, and I’ve been up long enough to have already knocked out an email for a client that needed to be done to go out tomorrow. This isn’t especially early for me. I’m regularly up before 5:00 — but it’s often...
“I remember exactly where I was when…” You know you’re remembering a pivotal moment when you don’t just remember when an event happened… Or the basic details of it… But instead you can say exactly where you were when it occurred. Well, that’s the case with today’s...
The following is the text of a newspaper ad from internationally-famous agency copywriter Neil French. French is a legend in the “creative” advertising world. At one point, he was worldwide creative director for WPP group, owner of Ogilvy & Mather plus Young...
This morning I was reminded of a concept that blew my mind when I first learned it… The concept? Well, it’s from one of the world’s most highly-regarded Neurolinguistic Programming (NLP) trainers and thinkers… Robert Dilts. Dilts is known for all sorts of...
I have a little riddle for you today, about productivity… Let’s imagine 3 different people, at work… — Person #1 does about 40 minutes of work per week. And spends the rest of the work week goofing off. — Person #2 does about 4 hours work per week. The rest of their...
Ah, for the eternal debate amongst marketers… “That copy is too long! Nobody reads all that!” “We write long copy because it works. Doesn’t matter if almost nobody reads it, as long as buyers do!” And back and forth and back and forth. The other day, in the Cult of...
The more comfortable you become with making people feel discomfort, the better marketer and salesperson you will become… I’ve become a mall-walker. I’d much prefer walking outside. Either in the convenience of my own neighborhood, or in a park or some other more...
This past weekend, I was inadvertently thrust into a leadership role… We knew there wasn’t a coach, yet. It was my oldest son’s first basketball practice of the season. Him and a bunch of 2nd graders, in what the local YMCA calls the “micro” league. Mostly fun,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
