The big reveal (magic numbers, part 2)

What’s the one magic number in business that — when you get it right — lets you dominate your market? Yesterday, I shared my thoughts on what I’ve called magic numbers. These are the 80/20 of the sports statistics world — the select few statistics that make a...

Using magic numbers to win more often…

I need to see the movie Moneyball… I’m not huge on baseball anything.  Going to a game is fun, but I like the speed of hockey better.  I think the last baseball movie I really liked was Field of Dreams, and I was 7 when that came out. But I think I’d like Moneyball....

Cellos, churning out great copy, and what did you expect?

Hi, my name is Roy, and this is a cello. In a moment, I’ll share with you what this cello taught me about how to be a better copywriter, and specifically, how I consistently churn out the best possible copy every time I write. But before I can do that, I need to pull...

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