Do you think every business needs a sales letter?
Well, you’re wrong.
At least, not every business needs a traditional, 10,000-word, long-form direct response sales letter.
I was talking to someone today whose identity I want to keep confidential.
But I will say their offer or solution is VERY different than a traditional direct response offer.
And although I’m widely-known as a top sales letter copywriter…
I EXPLICITLY told him he didn’t need “that kind of marketing”…
Based on his offer, and his market, I laid out a completely different approach I would take.
One that’s still rooted in direct response principles.
One that still relies on traffic + conversion + economics = profits.
But one that doesn’t involve sales letters or Facebook ads or internet marketing funnels or order pages or (insert direct response tactic here).
For today’s video, I reflected on the thinking behind that. Why I’d make a recommendation like that (and why you might, too). And how doing what works will reduce your stress and increase your success.
Yours for bigger breakthroughs,
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