It’s probably the highest-paid skill in copywriting…
The ability to generate truly BIG ideas.
And it doesn’t matter if you’re in direct response — where your results are measured — or in branding — where “impression” matters most.
BIG IDEAS are where it’s at.
But what does that mean?
Today’s video will help you understand how big idea copywriting works…
It shares the essence of a big idea — why it works.
It gives some examples you may recognize.
It reveals the three big categories or types of big idea.
I even brainstorm a big idea off the top of my head for a market not known for its big idea copywriting.
And I share with you why big idea copywriting often DOES NOT sell the product in the beginning (and what it sells instead).
It’s all in today’s video…
Yours for bigger breakthroughs,
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