What’s better: short copy or long copy?

The debate has raged for decades.

Too many copywriters treat their side like dogma.

And — admittedly — I’ve been guilty of that in the past, too.

But the reality is much more nuanced.  More interesting.  And more useful.

Because sometimes, you have to go against your dogma to find the best answer.

And if you’re unwilling to do that (or just don’t know how or when), you’re leaving money on the table.

After well over 15 years in direct response advertising, here’s my answer…

It’s all about complexity.

And how that impacts what you have to say and do as the copywriter.

I came up with a handful of questions to ask.

Plus a whole mix of perspectives to shine light on the question.

And I revealed how many sales where you might SEE short copy being used are actually sales where the long copy is just in disguise.

I’ve never seen or heard anyone talking about short and long copy like this.

But I’m certain by the time you’re done watching today’s video, you will have a permanent perspective shift on the short vs. long copy debate.

And you will be a better marketer as a result.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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