Copy Chief: What they do and why they’re so valuable

Copy Chief: What they do and why they’re so valuable

A Copy Chief can be the single-most valuable person on your team… A good copy chief will spend a little bit of time looking at copy… Make some suggestions for improvement… Deliver those suggestions in a way that elevates the game of the copywriter… PLUS creates an...

Copywriter Portfolio: Do You Need One?

In my experience, copywriting portfolios are overrated… YES, there are clients who won’t hire you without one. Or at least they say they won’t (that’s a convenient excuse to turn away novices). But it’s been EXTREMELY rare that I’ve gotten clients with my portfolio....

Learn Email Copywriting [simple exercise]

Maybe you want to learn email copywriting but you’re not quite ready to approach clients… I get it… While I 100% believe you should start writing copy ASAP that’s actually going to go into the market… Not every novice copywriter feels confident enough to start...
The Trojan Horse Marketing Method [sneaky, but ethical]

The Trojan Horse Marketing Method [sneaky, but ethical]

People can be frustrating… You could have the best product in the world… A solution to your prospect’s most pressing problem… And they might stubbornly NOT BUY if you don’t know how to sell it to them. Our brains work in weird ways. We don’t actually buy the products...