Emotions are everything in selling…
You’ve heard it repeated too many times already — and here it is yet again.
People make emotional decisions, then justify them with logic.
The better you understand and can wield emotions in your copywriting and communications, the better you can sell.
This all comes down to emotional intelligence.
And capturing the right emotions for the right situation.
I’ve had an emotional copywriting secret weapon by my side for years…
And I was perplexed when I realized… This is the first time I’m sharing it.
I call it the “Wheel of Emotions.”
And it helps you find the exact word for the exact texture and vividness of emotion you’re trying to capture.
I explain what it is and how to use it in today’s video,.
Check it out, and see how inspired it makes you feel.
Yours for bigger breakthroughs,
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